SAN CLEMENTE, CA, February 09, 2011 (Press-News.org) The video "PlaneMob" for the German discount airline Germanwings is #1 on AdCracker.com's annual list of the world's top 10 creative advertising ideas.
"PlaneMob is the first project that was created specifically for social media to make our annual top 10 list, let alone to make #1," said Steve McNamara, Creative Director at AdCracker.com. "It's original. It's persuasive. And funny. Perhaps best, it didn't cost a lot of money."
To create the video, ad agency Lukas Lindemann Rosinski, of Hamburg, Germany, sent six confederates aboard a competitor's airline. During the flight, the confederates raised hand-held signs, as if in conversation, that complain about hefty fees. All of this was captured on a hand-held video camera.
"The advertising technique in this video is an attack on a competitor airline, in the competitor's own plane. And it's done with robust humor," says McNamara. "The consumer insight from the creative brief is that people don't like the sting of airline fees, which adds to the stress of flying."
PlaneMob debuted on YouTube with over 200,000 views in the first few days.
AdCracker's annual selection of the world's best advertising ideas are nominated and chosen by an international team of creative professionals. Judging criteria focuses on excellence in branding, positioning and direct response advertising techniques.
The winners and finalists are published on CD-ROM in AdCracker's Ad Annual 11 of the Word's Best Advertising Ideas.
All 10 winners and many of the finalists are available for viewing at AdCracker.com / Advertising Ideas
Launched in 2001, AdCracker.com makes and markets digital training and concept development tools. AdCracker's Creative Director and Creative Manager multimedia CD sets are used in over 100 countries by thousands of freelancers, ad agencies, Fortune 500 marcom teams, schools and small businesses. AdCracker is the world's favorite DIGITAL creative partner. Visit AdCracker.com.
Website: http://www.adcracker.com
Social Media Video Is #1 on AdCracker's Top 10 Creative Advertising Ideas
The social media video "PlaneMob" for the German discount airline Germanwings is #1 on AdCracker.com's annual list of the world's top 10 creative advertising ideas.
2011-02-09
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
AUSSIE TALK SOUP, a Radio Network Hosted by Aussie Brad Smith Who Gives No-Nonsense Advice Without the Fluff of Scripted Reality But With the Unscripted Reality of Life: ALL AUSSIE ALL THE TIME
2011-02-09
Introducing Aussie Talk Soup presented via Internet radio giant Blog Talk Radio.
Originally from Brisbane in the great State of Queensland, Australia, Brad Smith, the presenter of Aussie Talk Soup, is a proud Aussie who has been living in Southern California for over 20 years. Drawing on his vast experience from the entertainment industry, exposure to international celebrities, and varied life opportunities, Brad creates a 'slice of Australia' through his various intrinsically unique programs.
Brad gives excellent relationship advice via his segment titled 'No Yolk' ...
Vendor Insure Now Provides Special Event Vendors Affordable Rates on Insurance Coverage for Booths and Kiosks & Announces Upcoming Compliance Toolkit
2011-02-09
Vendor Insure Now, a leading online provider of vendor insurance, has developed a "tech-friendly" Internet platform that can quickly and affordably allow vendors to meet an event's liability insurance requirements by issuing a policy within minutes 24/7.
Most event planning occurs at this time of year, so event organizers should be evaluating systems to improve ease-of-use, cost effectiveness and compliance. One of the trickiest compliance issues is for an organizer to demonstrate that all vendors have insurance coverage.
"Some organizers have to devote an entire ...
Legal & General Urge Couples to Think About the Future this Valentine's Day
2011-02-09
As February 14th fast approaches, love is most certainly in the air, and today Legal & General are proposing an all-together unusual, but nonetheless heartfelt gift for your loved one; life insurance.
We all know love isn't a bunch of flowers. Love is a promise: "I'll always care for you. I'll always look after you."
But could you keep that promise if you or your partner became critically ill, or if one of you were to die?
To truly look after each other, you need to secure your future, together or apart. That's why perhaps the best gift you can give each other ...
The Co-Operative Bounds into the Pet Insurance Market
2011-02-09
The Co-operative Insurance has strengthened its customer proposition with the launch of a new, affordable pet insurance product.
The Co-operative Insurance now offers dog and cat owners the peace of mind that if their animal is ill or injured, at home or abroad, their treatment will be covered.
Prices start from GBP10.69 per month for dog cover and GBP6.32 for cat cover with policies bought online benefiting from an additional 15% discount. Pet Insurance from The Co-operative Insurance is provided by Allianz Insurance Plc.
Two types of cover are available:
- ...
MyCoolCell Launches New Facebook Page and Offers 10% Off Retail Orders with "Like" or Positive Comment
2011-02-09
For more than a decade, MyCoolCell has been providing high quality cell phone accessories for the cool generation. They have recently launched their Facebook Fan Page at http://www.facebook.com/MyCoolCell to connect with even more cell phone owners. By visiting the page and clicking "Like" or posting a positive feedback, customers can receive a 10% discount on their next retail order.
MyCoolCell.com has had a strong online presence since the company was founded in 2000. With the slogan, "Where the Cool Generation Buys Their Cell Phone Accessories", MyCoolCell has attracted ...
TCN Worldwide Welcomes the Return of York Properties
2011-02-09
H. Ross Ford, president and CEO of TCN Worldwide, has announced that York Properties of Raleigh, North Carolina is the newest member of the international commercial real estate organization. The return of York Properties, a past member of TCN Worldwide, is another example of the improving commercial real estate market and also the success of TCN Worldwide in enhancing the services and value it offers its membership.
York Properties/TCN Worldwide is a full-service real estate firm offering a wide array of commercial brokerage services throughout the state of North Carolina. ...
Natural history of heartburn
2011-02-08
Heartburn is a signature symptom of gastroesophageal reflux disease (GERD), which is a cluster of symptoms and signs associated with regurgitation of stomach acid up to the pharynx and mouth. Patient-based studies of GERD have shown high prevalence and chronicity, particularly in Western societies. GERD is associated with significant health-care utilization and diminished quality of life. Heartburn, coupled with acid regurgitation and painful swallowing are considered to be highly specific for GERD. Very few epidemiological studies have been performed with regard to heartburn, ...
Non-surgical approach to treat hepatic hydatid cysts
2011-02-08
Concerning treatment, until recently the only definitive treatment for hydatid disease had been surgery. Different surgical techniques and procedures have been carried out and even in some cases, a liver transplant has been required. Advances in drug therapy has been influenced by the introduction of albendazole and accelerated by addition of praziquantel, but this requires a long period of treatment i.e. up to a year or more, and is not effective for everyone.
A research article to be published on February 7, 2011 in the World Journal of Gastroenterology addresses this ...
Fast track management of colorectal surgery
2011-02-08
The concept of fast track rehabilitation program has been recently introduced in colorectal surgery. It is basically a multidisciplinary perioperative care strategy for patients after resection of colorectal cancer.
A research article to be published on February 7, 2011 in the World Journal of Gastroenterology addresses this question. The authors compared the complications, restoration of gastrointestinal functions, and hospital stay time of postoperative colorectal cancer patients after fast-track rehabilitation program and conventional care.
The results indicate that ...
Using mining by-products to reduce algal blooms
2011-02-08
CSIRO research has shown that some mining by-products can be effective in preventing nutrients from entering river systems, thereby reducing the potential for algal blooms.
A joint project between CSIRO and the Western Australian Department of Water investigated a range of mining industry by-product materials, which are currently unused, to determine whether they could instead be used to filter nutrients from natural waters or to treat wastewater that would otherwise be discarded.
CSIRO project leader, Dr Grant Douglas, says the use of abundant, low-cost by-product materials ...
LAST 30 PRESS RELEASES:
Label distribution similarity-based noise correction for crowdsourcing
The Lancet: Without immediate action nearly 260 million people in the USA predicted to have overweight or obesity by 2050
Diabetes medication may be effective in helping people drink less alcohol
US over 40s could live extra 5 years if they were all as active as top 25% of population
Limit hospital emissions by using short AI prompts - study
UT Health San Antonio ranks at the top 5% globally among universities for clinical medicine research
Fayetteville police positive about partnership with social workers
Optical biosensor rapidly detects monkeypox virus
New drug targets for Alzheimer’s identified from cerebrospinal fluid
Neuro-oncology experts reveal how to use AI to improve brain cancer diagnosis, monitoring, treatment
Argonne to explore novel ways to fight cancer and transform vaccine discovery with over $21 million from ARPA-H
Firefighters exposed to chemicals linked with breast cancer
Addressing the rural mental health crisis via telehealth
Standardized autism screening during pediatric well visits identified more, younger children with high likelihood for autism diagnosis
Researchers shed light on skin tone bias in breast cancer imaging
Study finds humidity diminishes daytime cooling gains in urban green spaces
Tennessee RiverLine secures $500,000 Appalachian Regional Commission Grant for river experience planning and design standards
AI tool ‘sees’ cancer gene signatures in biopsy images
Answer ALS releases world's largest ALS patient-based iPSC and bio data repository
2024 Joseph A. Johnson Award Goes to Johns Hopkins University Assistant Professor Danielle Speller
Slow editing of protein blueprints leads to cell death
Industrial air pollution triggers ice formation in clouds, reducing cloud cover and boosting snowfall
Emerging alternatives to reduce animal testing show promise
Presenting Evo – a model for decoding and designing genetic sequences
Global plastic waste set to double by 2050, but new study offers blueprint for significant reductions
Industrial snow: Factories trigger local snowfall by freezing clouds
Backyard birds learn from their new neighbors when moving house
New study in Science finds that just four global policies could eliminate more than 90% of plastic waste and 30% of linked carbon emissions by 2050
Breakthrough in capturing 'hot' CO2 from industrial exhaust
New discovery enables gene therapy for muscular dystrophies, other disorders
[Press-News.org] Social Media Video Is #1 on AdCracker's Top 10 Creative Advertising IdeasThe social media video "PlaneMob" for the German discount airline Germanwings is #1 on AdCracker.com's annual list of the world's top 10 creative advertising ideas.