The Maloof High Ollie Challenge Finals Set for Las Vegas Feb 14-15 During MAGIC - Skaters Attempt to Break Guinness World Record

SAN DIEGO, CA, February 10, 2011

Maloof Skateboarding will host the final round of its Maloof High Ollie Challenge on February 14-15 in Las Vegas during MAGIC, the most influential event in the business of fashion. Pro Skaters Torey Pudwill, Corey Duffel, Johnny Layton, Levi Brown, Garrett Hill, Darren Harper and Steve Nesser will compete against 14 skaters who won regional contests at skate shops across the country, the winner of an online video contest, as well as top amateur skaters Luis Tolentino, Anthony Schultz, Kechaud Johnson, Austyn Gillette and Aldrin Garcia. The winner will take home $10,000 and if his winning ollie is higher than 44.5", he'll set a new world record. The current Guinness world record for highest ollie was set in 2000 by Danny Wainwright.

"Last year during our New York contest I saw Luis Tolentino ollie over this huge stack of skateboards," said Joe Maloof, Maloof Skateboarding president and owner of the NBA's Sacramento Kings and the Palms Casino Resort in Las Vegas. "The crowd went crazy; it was amazing. Skateboarding is not exclusive to street or vert formats, there are so many aspects to it and so many ways skaters show their own style and skill. We want to celebrate and promote all aspects of skateboarding and we're always looking for ways to get the local skate shops involved. This partnership with MAGIC and the High Ollie Challenge was a great fit."

The semi-finals will be held Monday, February 14 at 3 p.m. on a 2,500 sq. ft. street course designed and constructed by California Skateparks as the centerpiece for the MAGIC show floor in the newly launched RIDE Unltd section, the dedicated home for all things skate. SPoTlight Productions will judge the contest. The 15 regional and online winners will compete against the pros/ams to see who can land the highest ollie. The top 10 from the semi-finals will go on to the finals Tuesday, Feb. 15 at 3 p.m.

The top regional contest winners included Christian Malouf (no relation to Maloof family) who landed an impressive 43.5" ollie at the Cowtown Skateboards event in Tempe, Arizona. Darren Harper and Benji Ross, tied for first place at their regional event in Frederick, Maryland sponsored by local skate shop Pitcrew. Both skaters landed 41" ollies, earning them spots in the Vegas finals. The winner of the viral video contest, Roy Robin, filmed himself landing a 41" high ollie, claiming his spot in the Vegas finals as the viral video winner.

"I'm really excited about the high ollie finals next week," said New York Skater Luis Tolentino, who is a favorite to win the top prize and beat the current world record. "The Maloofs are always looking for ways to contribute to skateboarding, and I'm grateful to be a part of this contest. It's going to be amazing!"

About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business - MAGIC. Taking place at dual campuses at the Las Vegas Convention Center and the Mandalay Bay Convention Center, the February 2011, MAGIC will run from February 14 - 16, 2011. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit www.magiconline.com. During the February show, MAGIC is launching a new skate division, RIDE Unltd., which will be the dedicated home for all things skate - showcasing established and emerging skate apparel, footwear and hardware brands. RIDE Unltd. will be located adjacent to S.L.A.T.E. and brands already on board for the debut include L-R-G, DGK, HUF, The Hundreds, Fly Society, Analog, Gravis, iPath, Obey, Primitive, Diamond, Tumyeto, World Industries and Skull Candy, among others. Exhibitors will showcase their designs to a highly targeted, built-in audience of more than 60,000 visitors from 80 countries.

About Maloof Skateboarding
Maloof Skateboarding produces the Maloof Money Cup, the world's greatest skateboarding event and the premiere showcase for amateur and professional skateboarding. Presented by Vans, the Maloof Money Cup hosted two events last year, one in Orange County, Calif. and expanded to Queens, New York, building a world-class skate park that was donated to the community after the contest. In 2011, the Maloof Money Cup goes global with the first ever World Skateboarding Championships in Kimberley, South Africa September 28 - Oct 2. Join our network to share the competition experience with a global audience and be the first to know about exciting upcoming MMC announcements, including the 2011 MMC host cities and contest dates. Go to www.maloofmoneycup.com and follow us on Facebook and Twitter: @maloofmoneycup