Movimento Group Names New CEO; Company Headquarters Moves To Plymouth, Mich., USA

PLYMOUTH, MI, February 13, 2011 (Press-News.org) Movimento Group — A Gothenburg, Sweden-based company, known as the "Go-To" company for control system Diagnostic Products and Services — today announced that it has named Benjamin Hoffman CEO, and that the Company's operational headquarters will move to Plymouth, Mich., USA.

Hoffman brings a strong technological and business development leadership to his new position and believes the Company is well positioned for growth in the global light vehicle, off-highway and heavy-duty truck markets. Prior to his new position, Hoffman served as founder and President of Movimento's North American Operations where he was responsible for sales, strategic planning, organizational and product development, financial management and customer success for major automotive and heavy-truck OEMs and tiered suppliers.

Previously, he was Senior Partner with Inovo Technologies Inc., a management consulting firm, where he specialized in new technology and innovation systems to help speed new products to market. Hoffman succeeds Lars Bramstång in this role as Movimento CEO.

"I am very enthusiastic about the growth opportunities for Movimento" said Hoffman. "Today's modern vehicles are packed with up to 100 million lines of computer code, more than in some jet fighters. Even basic vehicles have at least 30 microprocessor-controlled devices, known as electronic control units (ECUs), and some luxury cars have as many as 100. As such, Original Equipment Manufacturers (OEMs) put forth a tremendous effort in engineering, testing and validation to guard against potential issues. At Movimento, our sweet spot is working with OEMs to help improve quality, increase productivity and reduce costs. Our key product offerings provide an average of up to 85 percent cost savings compared to conventional methods."

Movimento's key customers include automotive OEMs, Tier 1 suppliers, and heavy-duty and off-highway diesel OEMs and suppliers. Its flagship
product — Movimento Puma — changes the way OEMs deal with increased electrical and software complexity throughout the product life cycle. (Learn more at http://www.movimentogroup.com).

"Ben's drive and market oriented approach together with a deep knowledge of the automotive and heavy-truck markets will be a tremendous asset as we continue to execute our global growth strategy," said Movimento Chairman, Peter Wassberg. "The timing is right to capitalize on the exceptional momentum of our products and offerings, and we believe our international structure will give us the flexibility and focus to further accelerate the performance of our brands around the world."

Contact information:
Movimento Group
Katie Linehan
(734)272-4590

Marx Layne & Co.
Matt Schuler
(248)855-6777