Custom Choice Cereal Partners With Gourmet Retailer Dean & DeLuca Premium Gluten-free Cereal Now Available in New York City

DURHAM, NC, February 16, 2011 (Press-News.org) Custom Choice Cereal is pleased to announce its partnership with gourmet retailer Dean & DeLuca, offering the company's premium gluten-free cereal in select retail stores in New York City.

With today's announcement, Custom Choice Cereal has entered a new distribution channel and is for the first time available on the shelf. In addition to designing their personal mix online and receiving it conveniently delivered to their doorstep, customers living in New York City can now purchase Custom Choice Cereal's most demanded gluten-free cereal directly at Dean & DeLuca.

"We want to make living gluten-free a fun experience and offer a great tasting cereal for everyone who wants to start their day off right," said Hajo Engelke, founder and CEO of Custom Choice Cereal. "Breakfast is not only the most important meal of the day but also an enormous challenge when eating gluten-free. By offering the highest quality ingredients and carefully hand-mixing them in a dedicated gluten-free facility, we look forward to helping more people enjoy a healthy bowl of cereal again."

About Custom Choice Cereal
Custom Choice Cereal (www.customchoicecereal.com) makes gluten-free living an enjoyable and fun experience by bringing taste and variety to the gluten-free cereal bowl. Since tastes are different, the company lets everyone design their personal gluten-free cereal with exactly the ingredients he or she loves online and ships them conveniently to the doorstep. All naturally gluten-free ingredients are subject to rigorous testing for gluten to ensure the company's high quality control standards. For its customers' safety, all cereal and ingredients are stored and hand-mixed in a dedicated gluten-free facility.
Custom Choice Cereal is located in Durham, North Carolina, and ships its gluten-free cereal to consumers throughout the United States.