LONDON, ENGLAND, February 17, 2011 (Press-News.org) Debenhams has revealed that penny pinching men are saying pants to flowers on Valentine's Day and buying their girlfriends and wives sexy knickers instead, with many men feeling that underwear offers better value for money. This is according to new figures from department store.
Even the finest, most seductive lingerie can often cost just a fraction of the price of champagne and flowers.
A dozen red roses on Valentine's Day can cost up to EUR100 including delivery, compared to just EUR37.50 for a set of designer lingerie. Add on chocolates, dinner at a restaurant, drinks in a bar and taxis, and the cost can be the only thing to send temperatures soaring on the day of love.
Sharon Webb, Debenhams head of design said: "Lingerie is for love on a budget. It really is the gift that keeps giving. Men know that presenting a loved one with lingerie conveys a powerful message which gets straight to the point - for little outlay. Sales of our sexy knickers are rocketing in the run up to Valentine's Day. It's a way of saying I love you and keeping it brief."
Aliza Reger, daughter of lingerie's first lady Janet Reger, and designer at Debenhams commented: "They're less expensive, last longer and provide hours of fun long after the rose petals have wilted. Lingerie is a gift which can inject more fizz into a relationship than even the finest vintage champagne - and will never go flat."
Since the start of the recession, sales in the run up to and including Valentine's week have steadily improved. Luxury designers lingerie brands Reger by Janet Reger and Floozie by Frost French saw an 18% increase from 2008 to 2009 and 2010 saw a further 26% increase in men and women buying opulent gifts in silk and lace. Debenhams has high hopes for this year as early Valentine's sales seem to be positive.
About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including women's wear, men's wear, children's wear, home and health and beauty.
Debenhams operates 160 stores in the UK and Republic of Ireland, comprising 147 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries.
PR Contact:
Michelle Dowdall
PR Manager - Lingerie, Childrenswear and Home
Debenhams
33 Wigmore Street
London
W1U 1QX
(020 7529 0449) 66449
www.debenhams.ie
Debenhams Reveals Underwear is the Most Popular Valentine's Day Gift
Debenhams has revealed that sexy underwear is becoming a more popular gift than flowers and champagne on Valentine's Day.
2011-02-17
ELSE PRESS RELEASES FROM THIS DATE:
Jumeirah and Dubai Duty Free Announce New Aviation Club Dubai Hotel
2011-02-17
Jumeirah, the Dubai-based luxury hotel company and member of Dubai Holding, and Dubai Duty Free, the world's No.1 airport retailer, have signed a management agreement together to operate a five star luxury hotel at The Aviation Club which is situated close to the Airport on the north side of Al Garhoud Bridge overlooking Dubai Creek Golf and Yacht Club.
The hotel has been carefully designed in a contemporary style that projects understated luxury. It will have 293 guestrooms, 2 restaurants, 2 bars and 2 lounges, as well as a spa and health club, and conference and banqueting ...
Etihad Launches Essential Abu Dhabi Airbus A330-300
2011-02-17
Etihad Airways has taken its recently launched 'Essential Abu Dhabi' marketing campaign to new heights, with the unveiling of special 'Visit Abu Dhabi in 2011' livery on an Airbus A330-300 aircraft, which is set to take the message to Etihad's destinations around the world.
The Etihad Airways aircraft took off from Abu Dhabi for a celebratory flight across the United Arab Emirates, with a group of special needs children from Zayed Higher Organization for Humanitarian Care and Special Needs, taking in some of the country's top landmarks.
Key partners of the initiative, ...
Lloydspharmacy is Recognised for its Excellent Customer Service
2011-02-17
Lloydspharmacy, the pharmacy retailer, has been recognised for its excellence in customer services following a recent nationwide customer satisfaction survey.
The Institute of Customer Service (ICS) awarded Lloydspharmacy second place in the Retail (non-food) sector behind John Lewis in the bi-annual UK Customer Satisfaction Index which is compiled from over 26,000 customer votes. The community pharmacy chain was ranked fifth overall, recognised as the best performing pharmacy in its sector.
According to the ICS's latest research the services sector is the highest ...
Canvas Art Designs Introduces Javier Velasco from Spain as its New Featured Artist
2011-02-17
Canvas Art Designs recently added Javier Velasco to its Featured Artists gallery collection. Javier is an internationally recognized, award-winning digital artist from Madrid, Spain, who specializes in digital graphics, pop art, vector art and collage illustrations. Canvas Art Designs showcases a selection of Javier's digital artwork in its online art gallery that can be purchased as premium Giclee canvas prints.
As a digital artist, Javier primarily uses a computer to express his vision. Having been greatly influenced by a culture of technology, capitalism, fashion ...
Hydro Alternative Energy, Inc. Announces Joint Venture with MRS Holdings Limited for Purposes of Developing Commercial Hydrokinetic Energy Projects in West Africa
2011-02-17
Hydro Alternative Energy, Inc. ("HAE" or the "Company"), a renewable energy company, announced today that HAE and MRS Holdings Limited, a Nigerian corporation ("MRS") and major diversified holding company involved in oil and gas, shipping, and other businesses, have entered into a joint venture agreement to develop hydrokinetic energy projects in the West Africa region. Such joint venture arrangement follows the previously announced binding letter of intent between HAE and MRS to secure and develop such hydrokinetic water power projects in the West Africa region.
HAE ...
Japanese Traditional Handicrafts e-Magazine - SYU.HA.RI - Now Available on Apple App store - Rich Interactive Experience by HTLM5
2011-02-17
Computer Engineering & Consulting, Ltd.*1 is today pleased to introduce SYU.HA.RI - Japanese Traditional Handicrafts e-Magazine for iPad, produced by Japancraft.jp*2 committee - as its first issue in both English and Korean versions, adding to the Japanese version released last January.
Arts or Crafts? Sometimes you find indescribable beauty in Japanese Traditional Handicrafts. Why are appearance and presence so special?
SYU.HA.RI is an interactive eBook iPad app that introduces Japanese traditional handicrafts and their craftsmanship. Each volume picks up a couple ...
JMD Records/INGrooves/Universal Music Group Signs New Jersey Rock Band Burning Red Sun
2011-02-17
JMD Records, a division of INGrooves/Universal Music Group, has just announced that they have signed Burning Red Sun, a New Jersey indie alt rock band, to a recording contract based on the success of their debut album, Living on the Edge of Time. "We're really excited because JMD is part of the largest record label group in the world. Their reissue of our album in EP form will mean mass distribution," says Ken "the Laser" Lazorchak, leader of Burning Red Sun and a veteran of the Jersey rock scene.
"Someone from JMD heard us on an indie music radio show, and thought ...
Corcentric Presents 'AP Automation Alternatives: The Difference Between SaaS, Cloud, and On-Premise Solutions' as Part of Their Educational Webinar Series
2011-02-17
Corcentric, a leading provider of Accounts Payable automation solutions, today announced a new live Webinar: AP Automation Alternatives: The Difference Between SaaS, Cloud, and On-Premise Solutions. This one-hour Webinar will take place on Thursday, February 24th at 2:00 PM EST / 11:00 AM PST.
Rob DeVincent, Vice President of Product Marketing for Corcentric, is the Webinar's featured speaker. He will discuss the following topics, which will help AP professionals understand the differentiating factors between SaaS, Cloud, and On-Premise Accounts Payable automation solutions. ...
Corcentric Launches New Accounts Payable Automation Website, www.corcentric.com
2011-02-17
Corcentric, a leading provider of Accounts Payable automation solutions, today announced the launch of its newly-redesigned website, www.corcentric.com. Corcentric.com aims to provide online visitors with up-to-the minute information about Accounts Payable and Financial Process automation technologies, and embodies Corcentric's vision and commitment to be the leading Accounts Payable automation solution delivered through a cloud/SaaS model.
The new Website features a more streamlined user experience with expanded search capabilities and a more intuitive navigation. ...
Napa Technology Announces Universal Design Module For WineStation Unit; Enhanced Product Provides 'Try Before You Buy' Access To All
2011-02-17
Napa Technology, designer and manufacturer of the WineStation, an intelligent wine dispensing and preservation solution, today announced the launch of its new product, The Accuserve Smartcard Universal Design Module.
"We strive to provide our customers and partners with the solutions that will enhance their business and achieve their goals," states Morris Taradalsky, Vice President of Engineering and Support. "This design advancement creates lap-level access to all the features of the WineStation, including easy to read LCD screens and the AccuServe Smartcard reader."
The ...
LAST 30 PRESS RELEASES:
Unlocking the mysteries of the human gut
High-quality nanodiamonds for bioimaging and quantum sensing applications
New clinical practice guideline on the process for diagnosing Alzheimer’s disease or a related form of cognitive impairment or dementia
Evolution of fast-growing fish-eating herring in the Baltic Sea
Cryptographic protocol enables secure data sharing in the floating wind energy sector
Can drinking coffee or tea help prevent head and neck cancer?
Development of a global innovative drug in eye drop form for treating dry age-related macular degeneration
Scientists unlock secrets behind flowering of the king of fruits
Texas A&M researchers illuminate the mysteries of icy ocean worlds
Prosthetic material could help reduce infections from intravenous catheters
Can the heart heal itself? New study says it can
Microscopic discovery in cancer cells could have a big impact
Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer
Breakthrough new material brings affordable, sustainable future within grasp
How everyday activities inside your home can generate energy
Inequality weakens local governance and public satisfaction, study finds
Uncovering key molecular factors behind malaria’s deadliest strain
UC Davis researchers help decode the cause of aggressive breast cancer in women of color
Researchers discovered replication hubs for human norovirus
SNU researchers develop the world’s most sensitive flexible strain sensor
Tiny, wireless antennas use light to monitor cellular communication
Neutrality has played a pivotal, but under-examined, role in international relations, new research shows
Study reveals right whales live 130 years — or more
Researchers reveal how human eyelashes promote water drainage
Pollinators most vulnerable to rising global temperatures are flies, study shows
DFG to fund eight new research units
Modern AI systems have achieved Turing's vision, but not exactly how he hoped
Quantum walk computing unlocks new potential in quantum science and technology
Construction materials and household items are a part of a long-term carbon sink called the “technosphere”
First demonstration of quantum teleportation over busy Internet cables
[Press-News.org] Debenhams Reveals Underwear is the Most Popular Valentine's Day GiftDebenhams has revealed that sexy underwear is becoming a more popular gift than flowers and champagne on Valentine's Day.