Aviva Labs, Inc. & Maximum Image Salon & Spa to host "Discover True Beauty Tour"

WOBURN, MA, September 05, 2010 (Press-News.org) Aviva Labs, Inc. & Maximum Image Salon & Spa of Woburn, will host a special awareness and charity event Saturday, September 11 from 10am to 5pm, at the Woburn Mall entitled Discover True Beauty Tour: Empower Men & Women to Look & Feel Their Best, to benefit the American Cancer Societies' "Look Good...Feel Better" program of Boston and celebrate the re-launch of Aviva Labs' legendary professional sunless tanning solutions under their new name: Aviva Inspires .

The mission of the Discover True Beauty Tour is to "create an awareness and forum for people to discover their own inner beauty, and to celebrate health & wellness," according to Anna Linnehan, event organizer and owner of Maximum Hair Salon & Spa.

The day-long event will take place throughout the mall, as well as on a main stage, with guest speakers, makeover demonstrations and raffles.

"A recent study showed that close to 70 percent of all women have low self-esteem, lack confidence, and do not think they're beautiful," continued Linnehan. "This event is just one way we can help to boost confidence and self-esteem - both inside and out for people who truly deserve it the most."

"Beauty is becoming personal again," said Kenny Vigue, Vice-President of Marketing & Strategy of Aviva Labs. "From the increased popularity of makeover shows such as "The Swan" and others, the story of beauty is evolving. Showing people that beauty isn't about an endless pursuit of a false beauty ideal, but rather a journey of self-discovery, enhancing the best qualities you already have, and matching your outer beauty with your inner beauty."

Founded in 2003 as a spinoff of a successful biotech company, Aviva Labs sunless tanning solutions were rebranded in July to support the evolution of Aviva Labs into a health & wellness company comprising of a series of unique product lines beyond sunless tanning solutions alone.

"Aviva Inspires came about from a need to return to what beauty is all about: Self. For the salon & spa client, Aviva Inspires provides them with the self-esteem & confidence boost a sunless tanning experience provides, empowering them to simply go out and achieve excellence in the world. More important for the beauty professional & spa owner we are providing tools to facilitate real change in the lives of their clients, backed up by unparalleled educational support through our Academy and the new Inspires12 learning system."

This event is a celebration of the reinvention of Aviva Labs and their new Aviva Inspires beauty campaign, as well as Maximum Image Salon & Spa, whom Aviva Labs has partnered with directly as a real life case study & reality series to support their new Inspires12 learning system.

Highlights of the day will include:
-- Makeover Demonstrations: A series of makeover demonstrations to present the tools, knowledge and enthusiasm for all to see the potential of beauty within themselves, and to face any challenge with a healthy mind, body and spirit.
-- Makeover/Day At Spa Raffle: A raffle for a grand makeover and a complete spa day at Maximum Image Salon & Spa.
-- Real-Life Story Sharing: Story sharing by people who have experienced tragedy or adversity, the beneficial effect that health & wellness has had on their lives, and how they've achieved this.
-- Autism Awareness/Well-Being: Keynote speaker Becky Blake, of Eradicator of Autism, will share personal stories of looking within the eyes of children suffering the difficulties of autism, and who have received a complete beauty transformation on the outside to match their beauty on the inside.
-- More Beauty Techniques: A host of demonstrations to look and feel fabulous, such as sunless spray tanning, proper hair care techniques, the latest in fashionable looks, and more!
-- Many Participating Businesses: Many retailers throughout the mall will also be participating in the day's activities with event-themed promotions and demonstrations in and in front of their stores.

The "Look Good . . . Feel Better" initiative is a free, non-medical, brand-neutral, national public service program created to help individuals with cancer look good, improve their self-esteem, and manage their treatment and recovery with greater confidence.

ABOUT AVIVA LABS

In 2003, Mitch Bloom, founded Aviva Labs as a spin-off from a successful biotech company. Drawing on extensive experience in the biochemistry, health and esthetics fields within the company, Bloom was able to merge science and beauty to create tools to promote health—skincare (Aviva Organics & Aviva Inspires ), education (Aviva Labs Beauty and Wellness Academy & Inspires12 ) and experience. He recognized that even slight changes in outer appearance can have rapid and dramatic transformations on inner confidence and health, and lives by the motto, "Beauty Today. Health for Life " Aviva Labs is committed to the long-term health of its clients and operates in compliance with FDA, Canadian and EU cosmetic regulations. Aviva Labs' community of global professionals includes evangelists like Hollywood beauty guru Makeup Mandy. Products and services are also coveted at events such as the Sundance Film Festival, the Emmy's Awards and the Academy Awards. Skin, Inc. Magazine awarded Aviva Labs the "Best of the Best Body Line" award two years in a row. Aviva Labs can be found in top spas in over 92 countries worldwide.


MORE INFORMATION

For more information on the Discover True Beauty Tour, please contact Aviva Labs: http://avivalabs.com/avivainspires/?page_id=1278, 888 MY AVIVALABS.