Fractional Developers Benefit From Free Online Promotional Opportunity By Consumer Magazine

NORTHUMBERLAND, ENGLAND, February 17, 2011

Owners Perspective Magazine, the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public, has officially introduced FractionalPropertyGuide.com (http://www.fractionalpropertyguide.com) as a new listing service for fractional developers.

FractionalPropertyGuide.com, which has been online since 2008, has previously only been used to test in-development lead generation programs behind the scenes for the publication's overall online strategy but until now has not been officially part of the portfolio of products and services offered by the Perspective brand. Processes were put into place for the website to gain authority on search engines and the site is now ranking on page one on Google for search terms such as "fractional property", "fractional ownership sales" and "fractional property ownership".

"Back in 2008, at the time we considered launching a fractional portal, there was a sudden boom and websites of that kind were launching every week, so we decided to sit back and wait until we could offer substantial additional benefits and genuinely reach prospective buyers," said Paul Mattimoe, CEO, Perspective International. "Thanks to the continuing success of Owners Perspective Magazine, we are now ready to structure the Fractional Property Guide to be utilized by developers for lead generation purposes."

Owners Perspective Magazine is an independent print publication for consumers that reports on all aspects of shared ownership and luxury travel products. It is distributed in more than 130 first class airport lounges worldwide, selected resort accommodation and by individual global subscription distribution to the general public.

Such an established consumer audience for the publication adds significant credibility to FractionalPropertyGuide.com, which will benefit from the magazine's readership, consisting of existing owners and prospective buyers, rather than relying solely on web-only promotion and other less targeted marketing.

Fractional developers are offered a 30 day, no obligation, free trial of the website, complete with an analytical report detailing information such as how many people viewed their listing, from what country the visitor resides and how many people were delivered to the developer's main website so, over time, target markets can be identified.

At any time during or after the 30 day trial period, the developer can choose from a variety of advertising packages that include some or all of the following premium features:

• Premium advertising and advertorial / editorial space or inclusion in the Fractional Property Guide print section within Owners Perspective Magazine, thereby benefiting from its global print distribution.
• Premium Banner Advertising on the Owners Perspective Magazine website.
• Dedicated or non-dedicated email promotion to the Owners Perspective Magazine database.
• Direct enquiry form to capture data straight from your listing.
• Inclusion of streaming video and downloadable brochures within your listing.

FractionalPropertyGuide.com, in conjunction with Owners Perspective Magazine, has been carefully designed to encourage resort inspection visits, increase brand visibility and credibility for new and existing developments and deliver quality, high net-worth sales leads.

To take advantage of the free 30 trial and add your listing(s), visit http://www.fractionalpropertyguide.com/submit

For more information on advertising and editorial opportunities, email advertising@perspectivemagazine.com

About Owners Perspective Magazine
Owners Perspective Magazine is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public. Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 130 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.

Owners Perspective Magazine is part of the Perspective Group of Companies, which also includes four regional industry trade publications: Perspective Magazine North America, Perspective Magazine Europe & Middle East, Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines are the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 30 major industry events around the world.