RIAS Strengthens its Marketing Management Team with two Important Senior Hires

LONDON, ENGLAND, February 24, 2011 (Press-News.org) Specialist over 50s insurance provider RIAS has appointed Vicky Lincoln and Charles Johnson to key roles, as part of its senior Marketing Team. Vicky has joined RIAS as Head of Customer Proposition and Charles has been appointed to the Head of E-Commerce position.

Vicky joins RIAS from Barclays where she held the post of Chief of Staff, Marketing, with responsibility across Barclays Retail & Commercial Bank and Barclaycard. During her five years at the bank, Vicky worked in senior marketing roles including Head of Marketing & Online Proposition for Barclays Asset and Sales Finance. Vicky will be responsible for developing RIAS' marketing capability by delivering strategic initiatives and opportunities to generate market leading customer propositions.

On her new role, Vicky Lincoln said: "I'm joining RIAS at an incredibly exciting time and I can't wait to further develop the growing brand's marketing communications and product management capabilities in order to support its increasing customer base."

With over 12 years of marketing experience, Charles Johnson comes to RIAS from Bradford & Bingley where he held the position of Group Head of E-Business. As a key member of Bradford & Bingley's senior team, he led the online activity across the B2B and B2C brands, achieving annual operating plans, profit performance and implementing significant change to meet strategic objectives. Charles will be responsible for developing the overall internet strategy and e-commerce platform for the over 50s brand.

Charles Johnson commented: "It is a pivotal time for RIAS' digital journey, and my new role encompasses a massive opportunity to drive the brand's multi-channel strategy forward and develop a really strong sales and service proposition for RIAS customers."

Sarah Howe, Marketing Director at RIAS concluded: "I am thrilled to welcome Vicky and Charles to our Marketing management team. RIAS has experienced continual growth, which has been supported by our new brand identity, vision and proposition, and I am confident that Vicky's and Charles' expertise will help us to fulfill our ambition of being the natural and trusted choice for over 50s customers seeking products and services that provide peace of mind.

"This is an exciting time for RIAS with customer propositions and e-commerce playing a vital role in our strategy. These appointments, together with the combined talents and energy of our marketing team, will ensure that we can confidently drive forward our ambitious customer centred agenda."