Essential Healthcare Management Announces Expanded Services at FAH

AUSTIN, TX, February 28, 2011 (Press-News.org) Essential Healthcare Management (EHM), a healthcare business development firm, is unveiling expanded marketing and social media services at the annual Federation of American Hospitals (FAH) Public Policy Conference and Business Exposition this week in Washington, D.C. while emphasizing its new "Essential Approach to Business Growth in the Healthcare Industry."

EHM's "Essential Approach" aligns corporate accounts strategy, sales structure and development, logistics, marketing, public relations and administrative services to quickly improve enterprise agility and sales growth for medical industry suppliers.

EHM Managing Partner Stan Schroeder said it's an approach that helps small- to medium-sized - even early-stage - healthcare companies break into the marketplace and secure customers for their products and services. This process can be tough for companies that do not already have pathways to relationships with group purchasing organizations (GPOs) or integrated delivery networks (IDNs). In 2010 alone, EHM secured 15 national contracts for seven different clients.

"We do much more than just consult with clients," Schroeder commented. "We put clients in front of buyers by utilizing our relationships with decision-makers at GPOs, IDNs, Alliances and other market entities. We also guide clients through the healthcare system, providing the necessary support in areas where they may need help, such as sales force development, marketing or logistics."

Once EHM helps a client secure a contract, the EHM team then works with the client to ensure that the contract generates new revenue by properly positioning products to increase uptake and market penetration. EHM constantly employs new implementation strategies to help clients succeed.

As part of its effort to elevate the conversation about the healthcare market, EHM has released a new company website (http://www.essentialhm.net) that takes advantage of social media so that the company can engage in the healthcare conversation online. It is launching a blog, "The Catalyst . . . accelerating business growth in healthcare," which will explore the issues and challenges facing companies that are trying to navigate the healthcare maze.

EHM also is embarking on new strategic partnerships with firms that provide necessary services to medical industry suppliers. One of these partners is Austin, Texas-based Accolades Public Relations, a results-oriented communications firm that is committed to progressive strategies in public relations, social media and marketing.

"So many suppliers have great products, but they run into issues gaining access to the right customers at the right time," Schroeder said. "We offer the expertise and experience to grow healthcare businesses through an unmatched set of services that can be tailored to a client's individual needs."

To view EHM's "Essential Approach to Business Growth in the Healthcare Industry," visit its website at www.essentialhm.net.

About Essential Healthcare Management
Essential Healthcare Management (EHM), a healthcare business development firm, provides the marketing and sales support for companies to create demand for their products and services and generate significant sales. EHM guides clients through the procurement process and connects them with key decision-makers. No other firm can match EHM's comprehensive scope of services or its performance in the industry.

Contact:
Cynthia Baker
Cynthia@accoladespr.com
(512) 586-8278

Mark Evans
mark.evans@accoladespr.com
(979) 492-1150

Austin, Texas-based Accolades PR is a results-oriented communications firm committed to progressive strategies in public relations and marketing. The agency focuses on building and protecting its clients' most valuable asset - their brand. With expertise in brand management, media relations, corporate communications, product launches and special events, the firm's capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 45 years of experience in garnering media exposure and developing effective marketing campaigns. Accolades' mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI.
More information on the firm is available at www.AccoladesPR.com.