Century 21 Department Stores and The Concept Farm are 'Best Dressed' Together

NEW YORK, NY, March 02, 2011 (Press-News.org) New York based Century 21 Department Stores has named The Concept Farm its agency of record following a competitive review. The review was managed by New York-based consultants AAR Partners. The Concept Farm will develop a campaign for traditional and non-traditional media including print, television, radio, out of home, digital, and social media channels. U.S. International Media will provide broadcast buying duties.

"We have been in a thorough search for a true strategic-business partner," said Raymond Gindi, CEO of Century 21. "Throughout the pitch process, The Concept Farm demonstrated a clear understanding of our business and a passion for the Century 21 brand and its potential."

Family owned and operated for 50 years, the best kept designer shopping secret in New York has a legendary reputation as being a place where you can bag that fabulous find...or three... or five...and when you look at your receipt you'll realize you've saved hundreds-or thousands-of dollars.

Blake Olson, President at The Concept Farm says, "This win demonstrates The Concept Farm's expertise in building nimble brands that can drive long-term and short-term results for our clients. We're thrilled to be working with such an iconic New York brand."

Century 21 Department stores are world renowned for their exceptional offerings in coveted European and American designer labels and brand name merchandise, and as the ultimate high-end designer shopping adventure. Featured in fashion magazines, travel guides, newspapers, and blogs around the globe; including as the style destination for Carrie Bradshaw and crew in "Sex and the City" the flagship store in Lower Manhattan was an emotional flashpoint during and after the terrorists' attacks on 9/11. The store's reopening was considered pivotal to the rebirth of the area.

Says Raymond Gindi, CEO of Century 21, "Our goal was to find a lead agency with strong strategic and integrated creative skills - both above and below the line - that has experience working with entrepreneurial clients. We have challenged The Concept Farm to meet our growing business and marketing goals and have no doubt they are up to the task."

Blake Olson of The Concept Farm says, "By growing the brand within the retail fashion category we aim to make Century 21 a true international brand known for exceptional merchandise at extraordinary pricing."

About Century 21: Century 21 Department Stores, established in 1961, is an iconic New York retailer known for its offering of designer label and brand name merchandise at up to 75% off retail every day. Employing over 3,500 people, Century 21 Department stores is headquartered in New York City and operates 6 stores in Manhattan, Brooklyn, Long Island, Morristown, Paramus and Queens. Their newest store is scheduled to open in Lincoln Square in the fall. Century 21 is a full service department store offering men's, women's and children's apparel, footwear, outerwear, lingerie and accessories; and offers cosmetics and home goods at select stores.

About The Concept Farm: Named one of 'AdAge's' 2010 'Best Places to Work' the Concept Farm is a New York-based brand building company specializing in powerful communications strategies, concepts, and executions and is a fully integrated marketing communications and content development agency offering a variety of creative services through full-up digital, broadcast and print production. Over the last 10 years The Concept Farm has applied its expertise across numerable integrated channels to deliver truly measurable, highly effective 360° programs for clients including BNY Mellon, Disney, ESPN, Estee Lauder, James Patterson Entertainment, Nielsen, the United Nations, Windstream Communications and the Versus network; as well as developing and producing original entertainment content/programming for film, TV and the web including 'Cool in Your Code' - the multiple Emmy winning TV and web series highlighting the best that New York and London has to offer. The agency is a Mobius-award winner for its non-profit/charity work in creating the social media campaign "Being a Woman is not a Pre-existing Condition" for the National Women's Law Center campaign. Follow The Concept Farm on Twitter @theconceptfarm and on Facebook at 'The Concept Farm'.
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