Former CFO of First Interstate Financial Joins Underground Elephant Board of Directors

SAN DIEGO, CA, March 03, 2011 (Press-News.org) Underground Elephant, San Diego's fastest-growing online marketing company, announced today that former CFO of First Interstate Financial Services, Travelers Acceptance Corporation and Family Fitness Centers, William Huff, has joined the Underground Elephant Board of Directors.

While at First Interstate, William Huff was responsible for the successful registration and funding of $250 million in securitized assets. Mr. Huff also developed systems and procedures that resulted in growth from 30 branches ($120 million in receivables) to 70 branches ($500 million in receivables) in 3 years. He has successfully developed start-ups in the mortgage, finance, equipment leasing, collection agency and real estate development industries.

Mr. Huff offers years of experience and will play a critical role guiding Underground Elephant's financial strategy as it continues to its aggressive growth. Underground Elephant has quickly grown as a leader in Education and Financial lead generation and in Q2 will be launching the insurance vertical.

When asked for comment on joining Underground Elephant Mr. Huff noted, "Underground Elephant has grown 300%, year over year since 2008, creating unique financial challenges. I am convinced that my increased participation will help this bootstrapped company continue to grow without a major injection of capital. Jason has done a great job using the company's profits to fuel growth and my job will be to allow him to focus on larger partnerships and strategy."

"I am pleased to team with William again," said Jason Kulpa, CEO of Underground Elephant. "He was essential in selling the last company, and provides a tremendous amount of value with his rich experience in the high growth arena. Underground Elephant is now in a better position to enter the insurance leads market in the second quarter of this year and dig deeper into its current endeavors."

Underground Elephant is a performance-based online marketing company that generates online leads for large ticket services. They abide to the highest quality standards and continually strive towards improving consumer experience. Underground Elephant generates 100 percent of their traffic internally through paid and organic search methods and controls traffic from start to finish, creating value for their clients even after delivery. Underground Elephant works closely to monitor contact rates, application rates and conversions to ensure the targeted return on investment while implementing best practices and strictly adhering to legal and ethical guidelines.

Website: http://www.undergroundelephant.com