Paramount Equity and Guthy-Renker to Enter National Mortgage Market

ROSEVILLE, CA, March 10, 2011 (Press-News.org) Paramount Equity Mortgage Inc. announced today its intention to enter into a partnership with Guthy-Renker LLC, the nation's largest direct-to-consumer marketing company, to help the regional mortgage lender significantly expand its mortgage and consumer financial operations.

Guthy-Renker will assume a significant equity position in Paramount Equity. In addition, Guthy-Renker will provide its preeminent direct television marketing expertise and resources to take Paramount Equity's message of efficient, service-oriented home loans and consumer finance solutions to a national market.

"The real estate downturn of the last several years has created tremendous opportunities for growth as economic conditions begin to improve. In our opinion, the opportunity in the mortgage market coupled with our value-added services has never been greater, and Guthy-Renker's marketing expertise will help us engage a new set of customers who, otherwise, might be beyond our reach," said Hayes Barnard, founder and CEO of Paramount Equity. "Guthy-Renker is unmatched in its expertise, scale and ability to create awareness for national products. Combining those factors with our highly efficient money-saving platform will redefine the consumer experience for home loans, energy conservation and insurance."

Founded in 2003, Paramount Equity Mortgage has completed more than $8 billion in loans in California, Oregon, Washington, Arizona, Utah, and Virginia. Paramount Equity seeks to save families money on their mortgage, insurance and electric bills by matching the right consumer with the right product, whether it's a purchase or refinance loan, insurance policy or solar energy system. Paramount Energy Solutions is one of the largest solar sales companies in California and is now poised for national growth and expansion.

"Guthy-Renker's history is about teaming up with extraordinary people and companies to get their stories told. Paramount Equity is a great company with outstanding employees, a vibrant culture and passionate vision. We're excited by the opportunity to give them the marketing help that they need to grow," said Ben Van de Bunt, co-CEO of Guthy-Renker. "The offering of mortgage, solar and insurance delivers a powerful combination that will enable Paramount Equity to become a sizeable player in the national market."

"Paramount Equity Mortgage has the ability to close loans in as little as ten days, provides innovative products to save families money on a variety of expenses, and offers an award-winning workplace where employees can thrive. By adding Guthy-Renker's ability to source customers nationally to Paramount Equity's efficient mortgage banking platform, Paramount Equity will become the employer of choice across the country for the mortgage category," Barnard said.

About Paramount Equity
Paramount Equity was founded in 2003 with a commitment to saving their neighbors money. The company has taken great pride in bringing innovation to the mortgage, insurance, and residential PV solar industries by focusing on providing competitive pricing, speed of transaction and ethical education to customers. Paramount Equity has served the unique needs of tens of thousands of customers in California, Oregon, Washington, Utah, Arizona, Colorado and Virginia. For additional information on Paramount Equity and its services, visit http://www.paramountequity.com.

About Guthy-Renker
Guthy-Renker is one of the largest and most respected direct marketing companies in the world, with distribution in more than 61 countries. Since 1988, Guthy-Renker has discovered and developed dozens of high quality consumer products in the beauty, skincare, entertainment and wellness categories, including Proactiv, Meaningful Beauty by Cindy Crawford, Malibu Pilates and Ultimate Edge with Tony Robbins. For additional information on Guthy-Renker, visit http://www.guthy-renker.com.