Women Go Wild for Black Swan Style on Twenga

Leotard searches up 288% as ballet fever takes hold

2011-03-13

LONDON, ENGLAND, March 13, 2011 (Press-News.org) Twenga, the most comprehensive shopping search engine, can reveal that the Black Swan phenomenon is influencing fashion, with women expressing both their lighter and darker sides through elegant ballet-inspired clothes.

Searches for leotards have shot up by 288% this year, worn with sports tights by Adidas (up 75%) or luxury tights by La Perla (up 850%). Although ballet flats are becoming something of a staple, searches have still risen by 21% and sporty models by Nike (+580%), Puma (276%) and Killah (240%) have seen dramatic increases in searches.
Wrapover tops and wrap dresses finish the look and searches for both are up, by 90% and 67% respectively. Dance tutus too have seen a 163% increase.

But which swan do British women relate to most?
With 78% opting for a white leotard and just 22% going for black, it seems British women's innocence is intact. For now.
*Searches from 1/1/11 - 6/3/11, compared with 28/10/10 - 31/12/10

About Twenga

Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice. Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying 280 million offerings from more than 130,000 online shops. Twenga's sites receive 40 million visits per month. In 2010, Twenga won the Red Herring 100 Global Award, Company of the Future Award for the Parisian area, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: http://www.twenga.co.uk/
Blog: http://www.twengablog.com/
Twitter: http://twitter.com/twenga_uk/

For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464
jodie@connectedpr.com

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