Tinsley Advertising's Campaign for Nova Southeastern University Wins Best of Show for the Second Time

MIAMI, FL, March 24, 2011 (Press-News.org) The 26th Annual Educational Advertising Awards, the largest academic ad awards competition in the U.S., issued top citations to Tinsley and Nova Southeastern University and in multiple categories including Best of Show.

Judges for the awards event consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

The NSU campaign won a total of 16 distinctions plus Best of Show and competed with 2,500 entries from 1,000 institutions from all 50 states. The work represents an evolved, phase two effort designed to dovetail with NSU's 2007 campaign launch which also won numerous awards plus a Best of Show.

Dave Dawson, Executive Director of University Relations for Nova Southeastern University, said: "We're honored that NSU has once again been recognized, validating the value of brand planning and consistency. It speaks to the huge effort invested by our advertising agency partner, Tinsley Advertising and the University's marketing team, who collaborated to come up with a highly effective campaign."

Dorn Martell, Tinsley's EVP, Creative Director, said: "It's a pretty tall order to create a campaign that resonates with undergrads, graduate students, faculty, parents and the Educational Advertising Awards as well. We're very pleased that the NSU campaign has been recognized and that kids show up at events singing the song from the spots."

The ongoing campaign is an integrated mix of media targeted against cross-generational audiences and is credited with having built awareness for NSU's undergraduate and graduate programs while driving enrollments in Florida and beyond.

ABOUT NOVA SOUTHEASTERN UNIVERSITY
Situated on 300 beautiful acres in Davie, Florida, Nova Southeastern University is a dynamic fully accredited institution dedicated to providing high-quality educational programs of distinction from preschool through the professional and doctoral levels. NSU has more than 29,000 students and is the seventh largest not-for-profit independent institution nationally. The university awards associate's, bachelor's, master's, specialist, doctoral, and first-professional degrees in a wide range of fields, including business, counseling, computer and information sciences, education, medicine, optometry, pharmacy, dentistry, various health professions, law, marine sciences, early childhood, psychology and other social sciences. For more information

AGENCY BACKGROUND
Founded in 1974 by Sandy Tinsley, Tinsley Advertising has grown from its early base of several retail, business-to-business, and packaged goods accounts into one of Florida's most prominent independent agencies. With major regional, national and international Clients, the Agency has over the years attracted some of the nation's top agency and client-side marketing talent, who have been integral to our continued growth.

On our current roster are Clients such as Bascom Palmer Eye Institute - the nation's number one ophthalmic care hospital, Nova Southeastern University - the nation's seventh largest private university, The Florida Keys & Key West - one of the world's top tourist destinations and Rain Forest Flow, A House of the Children Project - an organization that brings sustainable drinking water to the children of the Amazon.

We work with a range of other brands in categories that include tourism destinations, resorts, real estate, automotive, attractions, conservation groups and retailers.

Tinsley Advertising is ranked among the top full-service, agencies in Florida, and is located at 2000 South Dixie Hwy. They can be reached at 305-856-6060, at www.tinsley.com on Facebook or Twitter.