StrikeAd and Rippll Team up to Add Location technology to Industry's First Mobile Advertising DSP

Platform can now deliver UK campaigns targeting mobile users by location, accurate to within a few feet

2011-04-08

LONDON, ENGLAND, April 08, 2011 (Press-News.org) StrikeAd, the World's first global mobile Demand Side Platform, (DSP) today announced it has partnered with mobile location specialist Rippll to integrate its geo-location technology into StrikeAd's platform, allowing mobile advertising planners and media buyers to use location to deliver highly targeted campaigns. From today, customers using StrikeAd to build campaigns can add a location element to their campaigns with just a few clicks.

StrikeAd is the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimise and deliver effective global mobile advertising campaigns using a single interface, saving time and reducing complexity.

Rippll leverages GPS technology inside smartphones to deliver ad formats tailored to the users current location, future location or behavioral location patterns. With interfaces for configuring custom targeting zones and in depth geo-analytics, Rippll makes location a key planning metric for mobile advertising. With mobile location one of the fastest growing areas for mobile content and services, the ability to create campaigns based on location is an exciting new area for mobile advertising.

This partnership between StrikeAd and Rippll means that adding location-based advertising to any mobile campaign is quick, simple and transparent, and can be integrated seamlessly into part of a larger media schedule.

In addition, the partnership will allow StrikeAd's customers to use Rippll's unique location-based ad formats such as expandable map ads and location-specific mobile vouchers. Rippll's technology works with virtually all smartphones, including Android and iOS devices.

"Location is one of the most effective ways to add relevancy and immediacy to a campaign, something that smart advertisers are already using to great effect. The addition of Rippll's location technology to StrikeAd is another string to our bow, and means that StrikeAd really does offer the ability to use the whole spectrum of mobile advertising from a single interface", said, Alex Rahaman, CEO of StrikeAd.

"For consumers, location adds a new dimension to the way they interact with brands," said Doug Chisholm, Managing Director of Rippll. "Our permission-based system means that consumers only receive adverts they choose to, and advertisers have total transparency in the campaigns they create. The combination of Rippll and StrikeAd means that media planners can be launching an LBS campaign in just a few clicks."

About StrikeAd
Mobile advertising specialist StrikeAd has created the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimise and deliver effective global mobile advertising campaigns. StrikeAd's platform allows media buyers and planners to create dynamic campaigns across multiple Supply Side Platforms, Ad Networks, operators and territories, reducing time, cost and complexity while offering greater control, better data, and improved ROI.

StrikeAd's Fusion platform overcomes the complexities of creating mobile advertising campaigns by giving clients complete control via a single console. This allows them to deliver and monitor the effectiveness of any number of mobile campaigns globally and in real-time. StrikeAd Fusion includes sophisticated automated optimisation, tracking and analytics to give clients unparalleled insight and control over their mobile advertising campaigns.

StrikeAd was founded in 2010 by digital and mobile advertising entrepreneurs Alex Rahaman and Simon Wajcenberg. StrikeAd manages its global DSP from offices in London and New York.
http://www.strikead.com

About Rippll
Rippll is the leader in location based marketing solutions. Specialising in location based adserving and rich media, Rippll launched the UK's first ever location based display ad campaign for TGI Friday's, planned by Initiative Media.
http://www.rippll.com

Media contact:
Sandhya Shyam
sandhya@peppermobi.com
tel: +44 (0)20 7033 2660

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StrikeAd and Rippll Team up to Add Location technology to Industry's First Mobile Advertising DSP

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