Socialvest.us Offers Everyone an Easy Way to Fundraise for Non-Profit Organizations -- Everyday Shopping. Extraordinary Change.

ATLANTA, GA, September 10, 2010 (Press-News.org) Newly launched SocialVest is an innovative cause-based shopping platform that empowers people to contribute to social good by earning money for their favorite non-profit organizations through everyday shopping. With over 500 top retailers participating in this cause-conscious loyalty program, SocialVest users are able to make purchase decisions that allow them to raise & give money to any of the million plus registered non-profit organizations of their choice.

SocialVest offers participating retailers an authentic engagement tool with one-to-one consumer connections benefiting social good. "Our goal was to create a user-centric platform that aligns business objectives with NPO needs and creates a cash flow solution powered by consumer voice," says founder and CEO Adam Ross. Ross continues, "After working closely with several non-profits, I realized there was an opportunity to leverage purchase power, social networking and corporate interest in commanding loyalty while improving positive brand image." Research shows an overwhelming 61% have purchased a brand that supports a good cause even if it wasn't the cheapest brand - 83% are willing to change consumption habits if it can help improve the world. SocialVest provides a rare opportunity for retailers to have a personal relationship with their consumers' charitable giving. The resulting brand positioning next to the consumers voice and a worthy cause is extremely valuable for companies.

The SocialVest model rebates 1% to 15% of qualifying purchase price back to the consumer. These accruing funds are pledged by the consumer through their personal Giving Account at no extra cost to them via Network for Good. SocialVest CMO Amy Elkins explains, "With the economic downfall and an abundance of global needs, every dollar towards cause impact is critical. We value the power of small change and know that even just $10 can significantly improve lives. We also see a big opportunity and recognize that if we can connect to a fundamental consumer paradigm shift we have the ability to create conscious shopping behaviors that truly transform individual charitable giving." SocialVest plans to maximize personal impact through leveraging social media networks and creating user opportunities to multiply total donations through peer and organizational networks and corporate match opportunities.

Ross says, "Everyone has something they deeply care about, and SocialVest was created to make it easy and convenient to invest in social good by providing users with tools to empower, support, and mobilize their cause interests. We want NPOs to recognize that by promoting the SocialVest platform to their constituents these organizations have a new, powerful fundraising channel." SocialVest's vision is to better the world by creating a new fundraising solution where each person has the power to become an active participant in giving back.

About SocialVest:

SocialVest is a fast-growing cause-based shopping platform benefiting worthy non-profit organizations. With over 500 top retailers to choose from, U.S. shoppers earn money that accrues in their Giving Account and can be donated to any combination of registered non-profit (over 1.2 million) at any time at no additional cost to the consumer. SocialVest users earn money through http://www.socialvest.us, shopping with participating retailers in-store or through the SocialVest toolbar, and may leverage their cause interests through a variety of social networking elements. SocialVest offers an opportunity to turn everyday shopping into extraordinary change by creating an easy fundraising channel for important causes close to home and around the world. SocialVest is a privately funded social enterprise founded by social entrepreneur Adam Ross. For more information, visit http://www.socialvest.us

SocialVest is a cause based shopping platform that connects cause conscious consumers with socially responsible merchants. SocialVest users earn money for their favorite causes simply by shopping at any of hundreds of online and traditional retailers.