Black Top Shopping.com Goes for the Gold to Bring the Power of the Coupon to Fashionistas and Emerging Designers

LAS VEGAS, NV, April 12, 2011

The fashion industry has stood up and taken notice of the power behind these statistics. It's no secret that people like to save money whenever they can and fashion shoppers are no exception. While there are thousands of bargains that are highly advertised, many more are available exclusively through representatives such as Black Top Shopping. Today, the company announced the launch of registration at http://blacktopshopping.com for their members rewards program the "Gold Card Fashion Pass" which will give them access to these private sales starting April 19th. With more than 300 merchants on the roster, Black Top Shopping members will be able to save as much as 50% on fashion apparel, shoes, jewelry, home furnishings, make-up, perfumes, accessories and body care products.

In addition to discounts, fashion lovers are always on a quest for fresh expressions of style. On February 14th Black Top Shopping launched its website with a commitment to bring online shoppers a new way to satisfy their craving for excitement. Developing a social network focused on fashion with an accent on the beautiful new designs of emerging designers includes a fashion marketplace geared toward helping them open their first "boutique."

During an interview about the new campaign, the company president, David E. Smith stated: "Very few young designers can afford to produce enough inventory required to be sold by large stores. With their own boutique they are in control; whether they have one item or one hundred items they want to sell. And they will have a built-in shopping audience to appreciate their designs. They can also participate in the Fashion Pass reward program."

This was the main purpose behind the creation of the Black Top Shopping fashion social network; to give emerging designers another resource to forward their career while expanding their circle of friends, keeping up with the latest fashion industry news and trends. One item is all a designer needs to begin increasing their exposure or start gaining attention for their talent. The Fashion Marketplace opens on May 1st and registration includes marketing advertising banners and inclusion in the sales newsletter .

While the Gold Card Fashion Pass is not a credit card, Black Top Shopping is working to establish relationships with merchants to honor Fashion Pass card holding members. Until this becomes a reality, each new member is sent their free Fashion Pass widget which can be displayed on their website, blog or Facebook page. "We are really excited about the response we have received since the Valentine's Day launch party for the website." Smith continued by saying, "We are proud of our members and we wanted to give them more than just a confirmation email when they register. The Gold Card Fashion Pass is our way of showing appreciation for their support and supporting them by giving them more ways to save money when they shop online."

The Black Top Shopping Marketplace is also ideal for small businesses; fashion boutiques who want to have an online presence without the intensive labor required to create and maintain a website on their own. The big difference here is that there are no fees required to set up a boutique, once a member joins they simply submit an application with photos of their fashion item or items that they have created and want to sell. If the application is approved, the boutique can be set up within 24 hours.

Discount coupons are not a new idea -but they're still a great idea, especially when it comes to fashion. Because who wants to have only one pair of fabulous shoes? You can register for the Black Top Shopping "Gold Card Fashion Pass" at http://blacktopshopping.com.

Black Top Shopping is a division of D and DS Subsidiaries, Inc. a progressive company focused on bringing innovation to the online shopping experience.