eCAFtech uses In-Store Audience Measurement for Digital Signage to win First Moment of Truth

eCAFtech¡¯s in-store Audience Measurement Solution does a great help to advertisers¡¡¡..

2011-04-14

TAIWAN, April 14, 2011 (Press-News.org) eCAFtech is a Taiwan company which has devoted itself into the development of audience measurement for Out-of-Home Digital Signage since 2005. The core business of eCAFtech is providing the application solution to analyze viewers of OOH digital signage. eCAFtech¡¯s in-store Audience Measurement Solution does a great help to advertisers as they will be able to know if any or how many viewers have looked at their advertisements.
DSVC quickly and accurately tracks the audiences when they are watching your digital display, records the length of their viewing time, and then the real-time data will be transmitted to the content management System through Internet, WiFi or GPRS. Advertisers may match the audience data with their ads play list to find out how many effective viewers for each ad or take some corresponding measures for their strategic decision-making.

DSVC not only captures the moments when the consumers viewed the ads but also distinguish their gender and age bracket. DSVC will also tell you when are the rush hours of your digital signage, which ad is viewed by the most people and what gender or age group of people are interested in one particular ad. So advertisers can decide their advertising campaigns according to those vital data and analysis. Also they will be able to verify the actual benefits of their advertisements.

About eCAFtech
http://www.ecaftech.com
Ecaf Technology, Inc. has devoted in the research of biometric identification technology since 2005. eCAFtech integrate unique face detection algorithms into the development of application products. In 2010, eCAFtech has developed a powerful face detection host that utilizes the combination of two main recognition algorithms-Principal Component Analysis with eigenface and Linear Discriminate Analysis-to achieve fast and accurate detection of each individual face.

Sales Contact
Ecaf Technology, Inc.,
http://www.ecaftech.com/
Glen Chiu (Manager)
+886-2-2918-3709 ext 101
News Contact
news@ecaftech.com

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eCAFtech uses In-Store Audience Measurement for Digital Signage to win First Moment of Truth

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