Niche Retail Positions Branded Manufacturers for Success with Magento Ecommerce Platform

SYLVAN LAKE, MI, April 15, 2011 (Press-News.org) As the world of ecommerce continues to quickly evolve, companies like Niche Retail, a Magento Enterprise Partner, have been taking full advantage of the online retail tools currently available in the market. By operating as a fully functional ecommerce, customer service and distribution operation for brand owners and manufacturers, Niche Retail has been making ecommerce possible for brands who may not have easy access into a crowded and confusing marketplace. In an online world packed with large scale operations like Amazon and Ebay, Niche Retail has been giving others a chance to compete.

Niche Retail operates as both developer and administrator to branded ecommerce stores. Utilizing technology that is similar to large scale platforms like GSI Commerce, which was recently acquired by Ebay, and the Magento open source platform, Niche Retail has been developing retail sites that are both functional and powerful.

Leveraging Magento's open source capabilities for site design and functionality, and providing a solid backend solution for ecommerce transactions has given Niche Retail the ability to create sites that really stand out. With access to advanced billing systems, shopping cart features and other ecommerce tools, the sites delivered by Niche Retail are changing the standard for online retail. According to Jeff Grice, Niche Retail's President, client's needs are changing too, "As sites become more complex and the marketplace requires more functionality, we need a backend and design that can accommodate those features. When branded ecommerce sites are competing against the big companies, they need our competitive edge."

Niche Retail has demonstrated the success of designing Magento-based ecommerce sites that are as functional as the large scale operations, with powerful marketing features that are built into the design. As proven with the successful bugaboo stroller website launch and the recently launched Suunto watches site, these sites result in higher customer conversions and increased traffic.

As partners to leading national and international brands, Niche Retail is "everything but the brand", designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com/.