Marci Hansen Joins Palo Alto Software as VP of Marketing

Once named "Guerilla Marketer of the Year," she brings a wealth of experience to the Eugene maker of small business software

2010-09-11

EUGENE, OR September 11, 2010 (Press-News.org) Marci Hansen has been named vice president of marketing at Palo Alto Software. She brings more than 15 years of marketing experience with her. In her new role, she will oversee online and traditional marketing and promotion, business development and strategic partnerships for the company's full line of small business products. In addition, her team will be actively involved in new product development and introduction.

"Marci arrives with a depth and breadth of experience that is almost unrivaled," said Palo Alto Software CEO Sabrina Parsons. "Having overseen everything from conventional marketing campaigns to Internet marketing initiatives to groundbreaking guerilla marketing efforts, she is ready to meet the multi-faceted demands of our company."

Prior to joining Palo Alto Software, Hansen served as vice president of marketing at the Crafts Americana Group where she oversaw the marketing and merchandising activities for two online crafting brands. Previously, she oversaw product launches, directed content and design, and developed marketing and sales campaigns as the marketing director at Dotster Inc.

While serving as the marketing director for the People for Ethical Treatment of Animals (PETA), Hansen broke new ground with search engine optimization efforts, web ads, paid search terms and other then-uncommon initiatives. She was rewarded for her work with the Guerilla Marketer of the Year award from Brandweek magazine. She also worked as the youth marketing manager for PETA.

Hansen developed and directed the marketing campaign for the Amazon.com Outlet website while serving as the company's marketing manager. She also worked as a manager of marketing and corporate events at Eddie Bauer. She earned a bachelor's degree in speech and communication from Oregon State University.

About Palo Alto Software

Palo Alto Software Inc. helps people succeed in business. It develops, publishes and markets software products for small businesses and entrepreneurs. Its suite of products includes Business Plan Pro, the best-selling business-planning software in the U.S.; Marketing Plan Pro powered by Duct Tape Marketing; Email Center Pro; and their newest product, Start, Run & Grow Your Business. Email Center Pro is Palo Alto Software's first SaaS product, an online email management tool for small businesses.

Palo Alto Software also runs a website network, which includes http://www.bplans.com, one of the highest trafficked business planning content sites in the world. Its website network receives approximately 1 million unique visitors per month and offers users unique, valuable content and free business planning tools.

Tim Berry, the founder of Palo Alto Software and a co-founder of Borland International, is a recognized expert in business planning. His popular Planning, Startups, Stories blog is featured on AllTop Small Business. He also writes the Up and Running blog for Entrepreneur.com and contributes regularly to Business in General, All Business, the Huffington Post, and other publications.

For more information, visit http://www.paloalto.com or call (800) 229-7526.

Contacts:
Chelle Parmele, Palo Alto Software, (541) 683-6162 or (800) 229-7526, chelleparmele@paloalto.com

Pat Walsh, The Ulum Group, (541) 434-7021, pwalsh@ulum.com

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