DAVID Systems shows Tri-Media Production in the Cloud based on Windows Azure

MUNICH GERMANY September 12, 2010 (Press-News.org) DAVID Systems, a leading provider of global broadcast solutions, will present a preview of their upcoming tri-media production system at IBC 2010, in hall 7, at booth 7.G34, and in Microsoft Corp.'s booth in the Topaz Lounge. The new solution offers Radio and TV stations to use cloud-based content storage and content processing services leveraging Windows Azure, Microsoft's cloud computing platform, and integrates seamlessly with Microsoft Office 2010 to support collaboration between journalists and editors.

Today, Radio and TV broadcasters need to reduce their costs and complexity of IT, while maintaining the capability to scale storage and server capacities in line with their business needs. At the same time, tri-media production and multichannel distribution have become key success factors for staying competitive.

DAVID Systems is addressing these needs
• by extending its new tri-media solution into the cloud, deploying broadcast-specific content management services on Microsoft's cloud computing platform, Windows Azure, and
• by integrating its professional audio and video editing tools with Microsoft's familiar business productivity environment, Microsoft Office.

The goal is to enable tri-media journalism across locations, devices and formats.

The new DAVID Systems tri-media solution can be integrated with the Microsoft Office System 2010 via the business connectivity services within Microsoft Office 2010. The Microsoft Solution Framework for Editorial Collaboration and Mobile Journalism for Office enables Radio and TV editors and journalists to share story proposals, manage resources, find relevant content, plan event coverage, and schedule outputs through a web-based user interface accessible from both Windows and Mac clients. DAVID Systems also offers the media management and audio/video editing functionality required to support tri-media production and distribution. Using DAVID Systems tools, journalists can ingest, view and edit video content, including voice-over, within a single application environment. As communication is key for creative work, the solution provides for integration with Microsoft Unified Communications, combining e-mail, instant messaging, Voice over IP (VoIP) and video conferencing in a consistent set of communication tools.

"Broadcasters are used to working with IT islands from production to playout. But in times where audiences expect cross-channel coverage and continuous updates, these islands hamper collaboration, delay processes, and increase cost." says Vincent Benveniste, CEO, DAVID Systems GmbH. "Our new tri-media solution combines strong support for editorial collaboration with proven audio and video tools, and, for the first time, gives broadcasters the option of using cloud storage and cloud computing resources. Its web-based UIs are accessible from mobile platforms as well as Windows and Mac desktop clients, from anywhere in the world where journalists can connect to the Internet."

"We are delighted to host DAVID Systems in our booth at IBC," said Gabriele Di Piazza, managing director for the Media & Entertainment business in the Communications Sector at Microsoft. "DAVID Systems' tri-media solution is an excellent example for how our partners are taking advantage of cloud computing by utilizing Windows Azure to address some of the key business challenges broadcasters are facing today: reducing cost and enabling collaboration across sites, teams, and channels."

To arrange a live demo with DAVID Systems at IBC, please visit us in hall 7 booth 7.G34 and also at the Microsoft booth in the Topaz Lounge. You are also invited to contact us at sales@davidsystems.com for more information and to schedule a meeting

For more information about DAVID Systems and its products and services, please visit the company online at http://www.davidsystems.com. Follow news from DAVID Systems at http://www.twitter.com/DAVID_Systems and join DAVID Systems on http://www.facebook.com/DAVIDSystems

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DAVID Systems GmbH has been developing products and system solutions for the broadcast market since 1991 with a focus on radio, TV, and associated Internet services.