iGoDigital to Attend ExactTarget Nexus Summit 2011

INDIANAPOLIS, IN, April 21, 2011 (Press-News.org) iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces its participation in ExactTarget Nexus Summit 2011, taking place April 18-21, 2011 at JW Marriott Hotel in Indianapolis. ExactTarget's partner summit brings together over 200 top reseller, consulting, embedded, integrated, and referral partners to network, learn and share best practices of working within the ExactTarget Nexus Partner Ecosystem.

iGoDigital's personalized product recommendation software introduces customers to relevant, desirable products at multiple interaction points during the shopping process. The Customer Intelligence Engine analyzes each shopper's behavior, triggering a related email displaying personalized product recommendations. Customers who receive emails reflecting the context of their most recent site activities open messages more frequently and demonstrate deeper engagement with a retailer's merchandise - ultimately leading to more purchases and an increase in return visits to a retailer's website. Because the platform integrates with a retailer's existing email service providers (ESP), the relationship between providers and a retailer's customers is seamless.

"We are excited to take part in one of our partner's biggest events and share in discussions regarding new trends and developments within the marketing industry," said Dan Hanrahan, vice president of partnerships, iGoDigital. "This year's event will be valuable for us to learn more about ExactTarget and where they are headed, as it ultimately helps us deliver the best possible solution to our clients."

For more information on the ExactTarget Nexus Summit 2011, please visit http://www.exacttarget.com/nexussummit. For more information on meeting with iGoDigital at the conference, please contact Dan Hanrahan at tellmemore@igodigital.com or http://www.igodigital.com.

About iGoDigital
iGoDigital is the leading provider of personalization and product recommendation tools that guide smarter retail. Powered by a customer intelligence engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer's shoppers through a personalized multi-channel shopping experience. The company currently serves many of the world's most successful and respected retail brands, including Best Buy, Walmart, Nokia, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN and was named to the "Inc 500" list of the fastest growing private companies. For more information, visit http://www.igodigital.com.