Trek Bicycles Partners With Steviva Brands to Promote the American Diabetes Association 20th Annual Tour de Cure

PORTLAND, OR, April 21, 2011 (Press-News.org) Steviva Brands, global manufacturer and distributor of stevia based sweeteners and other bulk ingredient sweeteners, has partnered with Trek Bicycles to promote the American Diabetes Association 20th Annual Tour de Cure. Participants can register to win a Madone 3.1 in 50 stores.

The American Diabetes Association's 20th Annual Tour de Cure, a signature cycling ride to raise money and awareness to stop diabetes, will take place on Sunday, July 30, 2011 at Hillsboro Stadium just west of Portland. The Oregon and Southwest Washington Tour offers cyclists of all ages and skill levels an opportunity to enjoy the rolling hills of the Willamette Valley, winding through local vineyards, farms and hazelnut orchards.

"At Trek we believe the bicycle is a simple solution to many of the world's most complex problems. We are extraordinarily passionate about investing in the health of the global community, and what better way to find a cure than to ride there? It's an honor to be included on this journey" said Nick Howe, Global Brand Manager, Road and Triathlon Trek Bicycles

Thom King, CEO and Founder of Steviva Brands said, "We are so fortunate to work with Trek Bicycles. They are a perfect fit for us. Both based in the US, creating jobs and building local economies. Their bikes are top quality just like our Steviva Brands' products. We are really humbled and proud to have them as a promotional partner for the American Diabetes Association's Tour de Cure. May 1st is our launch date and we are really excited to do this fifty market tour featuring the Trek Madone 3.1 as the ultimate prize for consumers to register to win...and of course race in the Tour de Cure. This is a sweet bike somebody is going to win. We are looking forward to and ongoing relationship with Trek Bicylces in the future."

Steviva Brands, Inc. is dedicated to bringing consumers the finest quality products available.
"We want to make the world a better place. We do our part by helping our customers use less sugar which is the first step in battling diabetes and obesity," said Thom King CEO and Founder of Steviva Brands. Steviva Brands sweeteners and other bulk ingredients are Kosher, all natural, GMO free, soy free, corn free and allergen free.

About Steviva Brands
Steviva Brands was founded in 1999 and since then has become one of the premiere producers of stevia based sweeteners and other bulk ingredient sweeteners. Unlike sugar, stevia does not trigger a rise in blood sugar, making it a great sugar replacement for diabetics. Stevia which is calorie-free, is a logical choice in the fight against both adult and childhood obesity.

Steviva Brands, Inc. is dedicated to bringing consumers the finest quality products available. Steviva Brands wants to make the world a better place by doing its part to help its customers use less sugar which is the first step in fighting the world's diabetic pandemic. More information about Steviva Brands is available at: http://www.steviva.com
Contact: Thom King: thom.king@steviva.com