Online Casino Paddy Power Launches the New Casino Table Game Quick Seven(r) Via the OpenBet(tm) Software Platform

KENOSHA, WI, April 30, 2011

Leading UK-based online casino Paddy Power graces the online gaming community with the launch of the new up-and-coming casino table game Quick Seven, via the OpenBet software platform. Upon this release, Quick Seven will be available for immediate live action wagering to Paddy Power Games customers. Visit Paddy Power Games to experience the nonstop online excitement of Quick Seven first-hand.

With the online release, Paddy Power is the first of several eGaming and Sportsbook operators with OpenBet to offer the new casino table game Quick Seven, adding to their ever-expanding online portfolio of casino games. The online release will also provide Innovative Gaming, Inc. a stage to showcase the fast-paced excitement of Quick Seven to millions of online players in various countries across the globe.

About Quick Seven

Quick Seven, unlike most casino games, allows players a chance to get involved in the game by making discard decisions, pressing existing wagers, hedging losing wagers, and the ever popular hitting of the hands.

Quick Seven is live with the online casino bet365, via the Finsoft software platform. Quick Seven is available as a new casino game app in the Apple App Store for the iPhone, iPod touch, and soon, the iPad, via our partner Avalinx, Inc. Quick Seven is the latest addition to the Phantom EFX series of Reel Deal Casino games, featured in Valley of the Kings. Quick Seven is also available through Casino Party Planners, the first casino party company in the world to offer Quick Seven, providing the game to customers in Florida, Illinois, Indiana and Wisconsin.

Quick Seven in 2011 will also be invading the Android Market as a new casino game app for compatible mobile phones, via our partner Rapidsoft Systems, Inc., with long term plans to release Quick Seven for the Blackberry and Windows Phone 7 Operating Systems, as well as Brew and J2ME development platforms.

For further information, please visit: www.quickseven.com

What Makes Quick Seven Unique

-Use of a Discard: This allows the player to discard one card if needed to create their best possible hand prior to the option to hit or stand.

-Win a Hand with One Card: With a Quick Seven (1st card dealt is a seven; no discard is used), the player has the option to win 1 to 1 regardless of the dealer's hand (a Quick Seven occurs 53.8% more often than a Blackjack).

-Option to Challenge(tm) the Dealer's Hand: With a Quick Seven, the player has the option to Challenge(tm) the dealer's hand with their original bet for a chance to win 2 to 1.

-Second Chance Side Bet with a Dealt Bust: With a dealt bust (1st and 2nd card dealt is an 8, 9, or 10), the player has the option to place a Hazard Bet(tm) equal to their original bet for a second chance to redeem their losing hand.

Mike Phelan, Business Development Manager at Paddy Power Games commented:
"We at Paddy Power Games are delighted to expand our games portfolio with Quick Seven, which is a truly new and innovative table game concept. Electracade have done a fantastic job developing the game for online play and we're confident that Quick Seven will appeal to our customers for many years to come."

Larry R. Cockrell, Jr., President of Innovative Gaming, Inc. comments:
"It's a great privilege to have our casino table game Quick Seven launch with an online casino as well-known as Paddy Power. With a new and exciting game concept that is simple to learn, Quick Seven is sure to entertain Paddy Power Games customers, with its unbelievable card flow and never before seen opportunities to win."

About Paddy Power

Paddy Power Games is an eGaming site with broad appeal. Whether you're a seasoned Slots player or a Roulette novice there is something on site to suit every taste. Since launching in November 2004 with 3 games, paddypowergames.com as gone on to develop one of the most extensive game offerings in the UK and Irish markets. The paddypowergames.com portfolio consists of over 200 top quality games including Slots, Roulette, Blackjack, Virtual Sports, Video Poker, Scratchcards, TV Show themed and Jackpot games. For further information, please visit: www.paddypowergames.com or www.paddypowerplc.com

About Innovative Gaming, Inc.

Founded in 2005, Innovative Gaming develops and enhances casino games and games of skill to license to various gaming markets around the globe, both for fun/entertainment and live interactive gambling via mobile, online, and land-based casinos. Innovative Gaming keeps in mind the interest of the casino, as well as the players when developing new products. For further information, please visit: www.innovative-gaming.com

About Electracade Ltd.

Founded in 2004, Electracade Ltd. is a leading games development company in the betting and egaming industry. Electracade develops unique interactive gaming software and offers cutting-edge versions of traditional gaming products such as multi-line slot machines, table games and fixed odds games. Electracade clients include no.1 performing Sportsbooks, Casinos and Bingo Networks including Party Gaming, Bwin, Cashcade (Foxy Bingo) and 888 amongst others. All online content is designed to be distributed across multi-platforms and devices including Fixed Odds Betting Terminals (FOBT), mobile and iTV gaming platforms. As a specialist in branded content, Electracade develops and distributes innovative game concepts based on best known brands such as The X Factor, Top Trumps, Baywatch, Stargate and maintains strong relationships with key games providers and licensing companies including IGT and FremantleMedia. For further information, please visit: www.electracade.com

About OpenBet(tm) Technologies Ltd. (formerly Orbis Technology Ltd.)

Founded in 1996, OpenBet Ltd. formerly Orbis Technology Ltd. is the world's leading provider of interactive gaming and betting solutions. As the leading sportsbook and gaming software supplier, the OpenBet no.1 betting technology platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across multiple channels including web, mobile devices, retail outlets, call centers and interactive digital television, all with a single log-in and a centralized OpenBet Account. For further information, please visit: www.openbet.com

Innovative Gaming, Inc. develops and enhances casino/skill games to license to various gaming markets. We believe that new casino games are the future of tomorrow's casinos.

For more information, please contact us at (800) 765-8592

Quick Seven is a Registered Trademark of Innovative Gaming, Inc. Copyright 2005 - 2011. All Rights Reserved. U.S. Pat. No. 7,407,162.