BrandSprout LLC Celebrates First Year in Business

ATLANTA, GA, May 04, 2011

BrandSprout LLC, an Atlanta-based firm specializing in marketing strategy and business consulting celebrates its one year anniversary in May, 2011. Since opening in 2010, BrandSprout has worked with a number of businesses in the Atlanta area, shaping strategies to optimize its client's return on marketing investments.

From helping to launch new technology start-ups to repositioning existing brands, company president Joellyn (Joey) Sargent has had a busy year. "Our focus is always on results," said Ms. Sargent. "We emphasize a strategic approach to marketing, forming a solid, business-based foundation before tackling the tactical aspects of a program."

BrandSprout works closely with executives at client companies to create clear direction and define measurable objectives for marketing efforts. "So many businesses end up putting tactics before strategy," explained Ms. Sargent, "like embracing social media without understanding where social channels fit in their overall marketing mix."

"Acting too quickly can waste money, and worse yet, hurt a company's reputation," said Ms. Sargent. "We help clients develop a singular focus on their company's unique goals, so they can effectively target the markets, products and promotions that best fit their business."

BrandSprout also supports non-profits with Good Sprouts 20/20, a program to provide 40 hours of pro-bono work each year. In 2011, the organizations selected as part of BrandSprout's Good Sprouts 20/20 program include the LAMB Institute, an organization working to alleviate poverty and educate children in Tegucigalpa, Honduras, and the Nicholas House, an Atlanta-based non-profit helping homeless families achieve self-sufficiency.

BrandSprout LLC is a marketing and management consulting firm dedicated to strategic marketing and business growth. Lead by company president, Joellyn Sargent, a former corporate marketing executive and MBA with over 20 years experience, BrandSprout delivers cost-effective marketing solutions that create visibility, engage customers and increase sales.

Services include launching start-ups, bringing new products to market, branding and positioning, corporate identity, search and social media strategies, digital marketing, integrated communications and thought leadership programs. For more information, please visit http://www.BrandSproutMarketing.com.