Marketing Opportunities Demonstrate Content is King for Increasing Brand Awareness

MINNETONKA, MN, September 14, 2010 (Press-News.org) Despite an upside-down marketing environment, some basic marketing principles haven't changed. The name of the game in marketing is still achieving awareness--and studies show the key to market share and profitability still lies in increasing awareness of your company, products and services. However, what has changed is how companies achieve gains in awareness. Historically, the methodologies for increasing awareness were primarily rooted in print advertising and traditional public relations activities.

How the world has changed! The Internet has expanded the availability and distribution of information logarithmically. Hundreds of media and dissemination points have now become millions. Companies must now tap into a variety of ever-expanding resources to achieve the awareness they desire and require to be successful. They must provide extensive and valuable information that is widely distributed to thousands, even millions of consumers who can access information in hundreds of different ways at their discretion and on their schedule. Wherever the prospect is looking, companies need to be there with relevant and valuable information, also known as content.

Content Generation: The most powerful component in our Orbital Branding Strategy.

Orbital Branding is an integrated marketing communications (IMC) strategy that engages prospects and customers 360 degrees with your brand presence. It's the sum of three tactics that work together for brand prominence:

- Offline Branding: Influences perceptions, recognition and credibility
- Online Marketing: Drives traffic and web presence
- Content Strategy: Creates dominance at the point of search

Our Content Strategy is the most powerful element in that it does more than raise awareness of your brand: it shows your prospects why they should prefer your products and services over every other brand.

The cliche "knowledge is power" clearly applies--the company that delivers the most relevant, educational and informative content will demonstrate the greatest influence over prospective customers. The Internet, email, social media and mobile applications have partnered with print media to create virtually limitless opportunities to propagate valuable content, including product releases, feature editorials, tutorials, white papers, case histories, specification tools and video.

This content is keyword-seeded for optimum Search Engine visibility and shared in vertical and horizontal markets to reach every audience segment. We tailor your messaging to suit the unique interests of each market and address their needs at each stage of the purchasing process. When prospects convert to customers, they'll turn to the company that has provided the most useful, relevant resources throughout their search.

Best of all, our Content Strategy won't cost you your bottom dollar. But when valuable content is shared in the right markets with the right messaging, it will improve your bottom line.

Interested? Learn more about Orbital Branding with a personal presentation. Contact Dennis Gallaher, president at 952-934-8220. Explore our work, tactics and results for others at www.nextcom.com.

2010 Next Communications, Inc.

Orbital Branding is a registered trademark of Next Communications, Inc.

Next Communications is a full service marketing communications firm specializing in print, online and search marketing. For further information, contact Dennis Gallaher at 952-934-8220 or dennis.g@nextcom.com or www.nextcom.com