Learn About the Growth of Mobile Sports Betting, the Best Mobile Sports Betting Operators and How to Place Bets on Your iPhone at iPhoneBetting.org.

SHEFFIELD, ENGLAND, May 13, 2011

The mobile betting market has grown rapidly in the last few years and players now have a range of mobile betting services and sportsbooks to choose from for their mobile phone.

The mobile betting market has grown by around 50% per annum on average of the last couple of years. William Hill recently reported a significant proportion of their GBP40 million sports betting turnover came from mobile and live betting markets. In 2009, Betfair chiefs issues their intent to develop their mobile betting business after seeing a 40% increase in mobile turnover in 2009 (before their iPhone app was launched).

Betting on your mobile has a range of advantage both for players and operators, and there are a wide range of mobile betting sites and services. Betfair released the first ever official sports betting iPhone app in October 2010. William Hill, Paddy Power, Bet365, Victor Chandler and US sportsbooks such as BetUS and Sportsbook.com followed suit, releasing their own iPhone betting apps to the public. You can find reviews and details for all of these apps by visiting iphonebetting.org (http://www.iphonebetting.org/)

The main advantage of betting on your iPhone is that for the first time, since its release in 2007, the iPhone successfully penetrated the wider consumer market which made smart phones popular for the first time outside of businessmen and professionals. The growth of the iPhone (and the Android mobile platform which has now outnumbered it in terms of units sold) has meant that more sophisticated mobile gaming and recreational apps can be developed for the smart phone.

In particular, iPhone betting apps have provided a huge step forward for the mobile market. iPhone (and smart phones in general) have such large, user-friendly and high resolution screens and processing speeds that it actually makes markets such as sports betting very user-friendly. Unlike the WAP-friendly mobile phones before it, the iPhone actually provides and exciting and easy way to view sports markets, odds and place bets on the go.

The functionality of betting on your iPhone comes from the availability of apps and options. The Betfair sports app for example, in addition to letting your browse and place bets across all of their sports and financial markets, also allows you to view your betting history, make deposits/withdrawals, earn special bonuses and see the latest scores. Effectively, this all takes the features of Internet betting directly to the iPhone . The only limitations really are that you cannot currently watch TV replays and sports matches streamed live to your iPhone, but all of the other betting features are still available (including odds calculator).

Installing the app on your iPhone is easy too. The William Hill (http://iphonebetting.org/william-hill-iphone-app/), Betfair, Bet365 (http://iphonebetting.org/iphone-betting/bet365-iphone/) and other official sports betting apps can all be downloaded either from the Apple App Store or from the mobile section of the sports betting site. Downloading the app takes just a few seconds and all you need to do is click on it at anytime in order to place a bet and view the latest odds markets. Some other iPhone gambling apps even allow you to play poker. Click here to see the latest real money iPhone poker app for UK poker players.

A lot of sportsbooks even offer their own mobile betting bonuses in order to motivate players to place bets and open mobile accounts. For example, before Sportsbook.com stopped accepting US players they offered a $10 free bet bonus on mobile bets placed across their sports betting lines.

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