Celebrity Stylist Deana Reed's HairPlaay Studio "Plays" it Up for BET's Cameras on "My Black is Beautiful"

LOS ANGELES, CA, September 15, 2010

Since its doors opened almost a year ago, HairPlaay Studio has become a hip, chic place for the Hollywood crowd to get their locks coiffed into the hottest LA styles. Started by Deana Reed, a celebrity stylist, HairPlaay Studio has recently been recognized as one of the best in the business by BET Networks. On Tuesday, September 14, 2010, the cameras will be rolling, catching Deana and her experienced team in action for an episode of "My Black is Beautiful". Check the BET's website for date of show.

HairPlaay Studio is excited to be featured in "My Black is Beautiful", a program celebrates the beauty of black women and encourages young girls to define and promote their own beauty standard. Deana is thrilled with this opportunity for her and her stylists to show off their cutting edge techniques for hair extensions, blow outs and weaves. Deana is no stranger to the entertainment world. She has over 20 years experience having worked on top film sets and film shoots and she has styled everyone from Naomi Campbell to Malcolm Jamal Warner to Michelle Williams. She brings her unique style to clients with the philosophy that everyone has their own style of beauty that can be enhanced with the right hairstyle.

Celebrating its first year of successful business in November, owner Deana Reed is thrilled to announce the extreme growth of the salon. Not only has a large clientele base been established in a relatively short amount of time, but the salon has also grown internally, with a grand total of 7 seasoned staff members (including a top aesthetician, Richard Merrill and massage therapist, Divinity Warmsley), who are continuously undergoing new and innovative training to better serve clientele. The salon has been such a success that its services have expanded to include facials, waxings and massages.

HairPlaay Studio is conveniently located in the trendy Third Street area (Third and Crescent Heights), close to the world famous Grove Shopping Center. HairPlaay Studio is open for business seven days a week (Sunday and Monday 12pm - 5pm, Tuesday thru Thursday 10am - 7pm, Friday and Saturday 9am - 7pm) and the on-the-go clients can easily make an appointment online at: http://www.hairplaay.com

About HairPlaay Studio

HairPlaay Studio is a full-service salon offering only today's most exclusive product lines including Aveda and a selective Procter & Gamble's products. At HairPlaay Studio, each client receives high-end treatment and a relaxing, rejuvenating and, in some cases, reinventing experience. The salon offers services for both male and female with hair style and color choices to match any personality. The staff is available for hair and makeup for weddings, pamper parties, mobile services, films shoots, print and television. For more information on the salon and its variety of services, or to find directions prior to attending the upcoming 1st Anniversary Celebration in November, visit http://www.hairplaay.com.

About Deana Reed

Deana Reed brings her 20 years of experience and style to HairPlaay Studio. She has designed trend sitting styles for celebrities such as: Naomi Campbell, Michelle Williams, Jada Pinkett-Smith, Emilio Estevez, Solange Knowles, Nelly and the St. Lunatics, George Hamilton, DJ Quick, Kiki Shepard, Regina King, Mint Condition, Musiq Soulchild, Taio Cruz and Ron Artest.

About My Black is Beautiful

Procter & Gamble's My Black is Beautiful program was created to celebrate African-American beauty and to encourage black women and young girls to define and promote their own beauty standard. One of the goals of the My Black is Beautiful initiative is to inspire and encourage future generations to adopt a new mind-set for viewing themselves and uplift the way African-Americans are portrayed in society. The integrated, multibrand initiative is supported by Crest Pro-Health, Pantene , CoverGirl Queen Collection, Olay Definity, Always and Tampax.


About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for black entertainment, music, culture and news; Centric, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks — BET Gospel and BET Hip-hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

For Press and Interviews please contact:


Yvette Morales
YM & Associates
PR | Marketing | Business Development
"For the ARTS"
California | New York
949.244.9769 | 310.499.0906 Fax
YMoralesY@aol.com

"Let Your Greatness Shine To The World!"

YM & Associates
PR | Marketing | Business Development
949-244-9769
YMoralesY@aol.com

"Let Your Greatness Shine To The World"