Fontainebleau Miami Beach Launches iPhone and Android Apps and Mobile Website

SAN FRANCISCO, CA, May 18, 2011 (Press-News.org) Today, Fontainebleau Miami Beach will launch new iPhone and Android apps, as well as a mobile website accessible on most smartphones, that will allow users to explore all that the iconic resort has to offer. These free mobile apps will offer guests and visitors information on the hotel including menus, directions, tickets to local attractions, local weather, videos, as well as the most up-to-date special offers. Users can also book rooms directly from their smartphone. In conjunction with this launch, Fontainebleau will also run a sweepstakes on their Facebook page to promote the app's release. Users will have the opportunity to win several prizes including a weekend getaway, dinner at a signature restaurant, VIP access to LIV or Arkadia, and iTunes gift cards.

"We are always looking to enhance our customer experience and give our guests new ways to explore Fontainebleau and the Miami Beach area," noted Philip Goldfarb, President and COO of Fontainebleau Miami Beach. "Whether our guests are here for business or pleasure, our new mobile apps give guests access to a wealth of useful information and services right at their fingertips."

The mobile apps were developed by MacroView Labs and contain hundreds of pages of interactive content featuring everything from maps to insider tips on what to do in and around the hotel. The iPhone app is available for download in the Apple iTunes Store at: http://itunes.apple.com/us/app/id427804095?mt=8 and the Android application is available at: https://market.android.com/details?id=com.mvl.fontainebleau and in the Android marketplace. The mobile website is available at: http://m.fontainebleau.com.

Sample mobile app features allow Fontainebleau guests to:

- Use the app to browse through various guestroom and suite categories, or book a stay via exclusive offers and packages.
- Reserve time for pampering at Lapis Spa, check pool hours, request a poolside cabana, or a table at Hakkasan, Gotham Steak and Scarpetta.
- Check out the latest deals at Fontainebleau's signature shops including IDAandHARRY, browse through each of the signature restaurant's menus, and see what famous DJs are spinning at LIV nightclub and Arkadia.
- View detailed property maps or access overhead custom GPS maps of the hotel, beaches and the surrounding area. You can even drop a pin onto the satellite map to remember where you left your beach towel.
- Save any page to create your own itinerary by bookmarking information about attractions or the number to the business center.

"Mobile technology is changing how people interact with their favorite brands before, during, and after their trip," said Aron Ezra, CEO of MacroView Labs. "If a guest wants to ask a question, order room service from the beach, call a cab, or tweet about some aspect of their stay, they can do it all from the new Fontainebleau app. And this is only Phase One - we'll be continually adding new features to bring the glamour and modern luxury of the resort to life."

About Fontainebleau Miami Beach
A revered Miami Beach landmark for more than 50-years set on 22 oceanfront acres, Fontainebleau Miami Beach boasts 1,504 new guestrooms and suites outfitted with iMacs; 12 restaurants and lounges, most notably Gotham Steak, ScarpettaTM and Hakkasan; two dynamic nightlife venues; the 40,000-square-foot Lapis spa with mineral-rich water therapies and co-ed swimming pools; and a dramatic oceanfront pool-scape. http://www.fontainebleau.com

About MacroView Labs
MacroView Labs is a mobile software company that helps its customers and their target audiences understand and interact with each other in the mobile world. MacroView's proprietary platform allows clients to include many functionalities in a single app, and allows that app to work across multiple mobile devices. The company provides ongoing development, best practice mobile consulting, unlimited upgrades and account management activities. The apps give guests and customers an enhanced real-world experience by providing them with schedules, GPS maps, games, activities and other concierge services. More information is at http://www.macroviewlabs.com.