YOC is getting its iAD opponent Android-ready

Mobile specialist YOC is enhancing its iAD opponent YOC Ad Plus, as it now runs cross-platform.

2011-05-20

BERLIN, May 20, 2011 (Press-News.org) After being only iOS compatible subsequent to its first launch in fall 2010, YOC's premium product YOC Ad Plus is now also enabling advertisers to create interactive advertising on Android or WP7 smart phones.

Further, even integration in mobile portals is feasible. Unlike traditional ad display, this innovative format is integrated via a small icon in an app and opened per fingertip on the smart phone display. Subsequently, the interactive advertisement starts. Convincingly, it can include videos, games, coupons or slide shows. Clou is: the user is not redirected to the browser, but remains in the previously launched app.

Overall, this upgrade is launched right in time - facing the massive growth in use of Android operated devices. Andres Lozano Sañudo, Director Mobile Advertsing at YOC is furthermore convinced that new target groups can be reached with rich media formats.

YOC - About the Group
The YOC Group is one of the leading providers of mobile technology and media in the world. Based on its profound experience in developing scalable technologies, the YOC Group licenses its software products to customers from all industries and enables them to use its platforms. The YOC Group operates more than 800 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 250 titles, the YOC Group has the largest premium media network in Europe. Every day, the centrally controlled AdServer processes more than 100 million mobile ad impressions by means of the YOC Media Network and the YOC Performance Network. In the financial year 2010, YOC's sales revenue rose up to EUR 30.5 million, with further growth anticipated for 2011. The YOC Group currently has a headcount of more than 200. The company operates across the world and intends to continue to grow internationally.

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