Lifft Slings Launches Limited Edition Baby Slings

NOTTINGHAM, ENGLAND, May 26, 2011 (Press-News.org) As yet another exciting new initiative, the innovative baby sling, Lifft Slings has launched five new Limited Edition colours as a website exclusive.

Lifft Slings has created five limited edition sling colourways which are available for a short time only. Black with green is back by popular demand whilst Cool Amethyst, Mocha, Soft Rose and Olive are brand new colours, perfect for spring and summer babies.

Louise Day, founder of Lifft Slings said "With the brand evolving and changing it was only natural to expand the range. Creating limited edition colourways will not only give customers more choice, but gives the excitement to the customer knowing that few people will have a sling identical to theirs. It's more exciting have something that's not very widely available."

The limited edition selection has all the important benefits of the original Lifft Sling, the only difference is the colour. The baby sling is the only known sling to be scientifically proven to improve posture, as it encourages the baby's weight to be spread evenly over the wearer's body, therefore keeping the pelvis and spine more aligned. It is available in individual dress sizes to ensure it fis correctly and is also made from just one piece of fabric, leaving it buckle and clasp free to make it easier to put on single-handedly. With at least five different ways to use it, this baby carrier can be used from birth through to approximately three years of age (or 35llbs).

Lifft Slings are still available in the original colourways - Cocoa & Coral, Khaki & Black and Vanilla & Stone and can be purchased from the Lifft Slings website and various other online retailers. All the slings are priced GBP49.99.

In addition to this Boots stores and Boots.com now stock the sling in an exclusive navy colour. This follows Lifft's appearance on the BBC2 series, 'Britain's Next Big Thing', which follows entrepreneurs on their journey to being stocked in well-known high street names, including Boots, Liberty's and Habitat.

The new website not only offers these new exclusive colours there are many more features which Louise has included after digging deep into her own experience as a new mum and researching with other mums. User's of the site can watch videos about different ways to use the slings and are able to download a user guide and scientific testing documents. There is also a frequently asked question (FAQ's) page and a testimonials page to ensure customer's can gain as much knowledge about the product before buying.

About Us:
Lifft is the only sling scientifically proven to improve posture as found in research undertaken by the University of Central Lancaster. The Lifft Sling is exclusively designed to offer you and your baby supreme levels of comfort and style, and that is so very easy to use. It also ensures that the carrying positions of your baby are natural - the sling mimics how you would carry your baby in your arms. With a fuss free hands-free design the sling allows for discreet breastfeeding. Whilst in the Lifft Sling your baby can always see your face, hear your voice and your heartbeat and feel swaddled and secure. They are available to buy from stockists nationwide in the UK and you can also buy the baby sling from the Lifft website. Lifft is a member of the National Consortium of UK Sling Manufacturers, and advocates the T.I.C.K.S system of using a baby sling -Tight In view at all times, Close enough to kiss, Keep chin off chest, Supported back.