LONDON, ENGLAND, June 04, 2011 (Press-News.org) A recent article in the Independent by David Wilkins about Auto Trader's digital offerings, outlined how in addition to being found in most UK shops and magazine counters that for the first time, the Auto Trader website received a billion page impressions in a single month.
There were also a million more unique users in March than there had been in the same month last year. Mobile access to Auto Trader's online classified advertising and other content is growing strongly too; there are a million unique users for the company's mobile applications for platforms such as iPhone and Android, while the AutoTrader iPhone application has now been downloaded a million time.
With 600,000 monthly unique users, the recently introduced New Cars section of the site is also proving to be very popular with second hand car buyers and enthusiasts. Overall, according to Experian's Hitwise, Autotrader is Britain's seventh most searched for brand on line. The availability of Auto Trader's information for car-buyers on the move is fundamentally altering the way they behave; a third of those using Auto Trader's mobile apps are accessing information for research or to compare prices while they're out and about on dealers' forecourts looking for what car will be their next car.
On December 9th 2010 an exclusive motor industry reception was held announcing Auto Trader as a partner in The Moving Motor Show 2011. Show Founder Lord March said: "I am delighted to have Auto Trader on board as the Moving Motor Show steps up to become Britain's new kind of annual motor show. " The Moving Motor Show 2011 is just one of many events that Auto Trader is a partner with or sponsor of the event.
John King, CEO of Trader Media Group, added: "The Moving Motor Show has the potential to be a flagship event for the British motor industry and we are very pleased to offer it our full support."
"Today's forum for the country's leading vehicle manufacturers is a sign of how seriously we take this as a business and the scale of the opportunity we believe is present in the market."
The partnership announced at this industry reception is not a first for Auto Trader! They have sponsored and partnered with MMS but many of the other top car events in the UK have been sponsored in an effort to raise visibility and public awareness.
About AutoTrader:
Established in 1976 and operating nationally throughout the UK Auto Trader is the UK's number one brand for buying and selling used cars. Building on that customer trust Auto Trader offers a variety of online, mobile and magazine opportunities for purchasing and offering for sale a wide range of commercial and private vehicles.
Nationally recognised as the UK's largest new and used car marketplace the Auto Trader brand is offered across online, mobile and magazine platforms. Over 80% of vehicles listed are from independent dealers, car supermarkets and franchised dealers with the remaining 20% private sellers combining to form a healthy and sustainable portfolio of listings.
Hitwise lists Auto Trader as Britain's seventh most searched for brand on line. In March 2011 the website reached a milestone billion page impressions in one month. The Mobile app has over 1 million downloads and enabled 1 million unique users in March 2011.
Contact details for PR
Eleanor Orebi Gann or Dan Gamble at Hotwire PR for Auto Trader:
Telephone: +44 207 608 2500
E-mail: autotrader@hotwirepr.com
About The Moving Motor Show:
The Moving Motor Show is held within the grounds of Goodwood Park as an important addition to the annual Festival of Speed, which takes place from 1-3 July. On Thursday 30 June 2011 new cars buyers and enthusiasts will be able to enjoy an exclusive motor show preview day, where they will be able to see and experience the very latest new car models on display.
Media contact Gary Axon or Janet Bradley at the Goodwood Motor Sport Press Office:
Telephone: +44 1243 755109
Fax: +44 1243 755115
E-mail: speed@goodwood.com or gary.axon@goodwood.com
Auto Trader Answers What Car Should Be Your Next Car Online, in Print and at Car Events
Auto Trader is in every digital media looking to answer what car should you buy next. The ever changing ecosytem that makes up digital media means there will be lots of new frontiers to be blazed by the UK's top car website!
2011-06-04
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[Press-News.org] Auto Trader Answers What Car Should Be Your Next Car Online, in Print and at Car EventsAuto Trader is in every digital media looking to answer what car should you buy next. The ever changing ecosytem that makes up digital media means there will be lots of new frontiers to be blazed by the UK's top car website!