Boden Wins Loyalty Award

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week's second Engage Awards.

2011-06-09

LONDON, ENGLAND, June 09, 2011 (Press-News.org) Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week's second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning "Love Story" campaign featured personalised mailing, addressed to a customer's first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award's judges were impressed, commenting "A great example of marketing with a personal touch." Praising the quality and relevance of personalisation they added, "Strong customisation made it highly engaging and drove strong results".

Boden's campaign fought off strong competition in the face of O2's Priority campaign and Innocent Drinks' Innocent AGM to claim the Winner's award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week's Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

About JP Boden

When he could not find what he wanted in the Johnnie Boden started a clothing business. Boden's grown in leaps and bounds since the first range took shape on Johnnie's kitchen table back in 1991. The company is now turning over GBP200 million a year and employing 800 staff. More than 200 womenswear styles are on offer, as well as extensive ranges of menswear, babywear, girls' dresses and boys' clothes. Boden launched operations in America in 2002, Germany in 2007 and Austria in September 2009.

Website: http://www.boden.co.uk

ELSE PRESS RELEASES FROM THIS DATE:

Researchers solve membrane protein mystery

2011-06-09

MADISON – A University of Wisconsin-Madison research team has solved a 25-year mystery that may lead to better treatments for people with learning deficits and mental retardation. Synaptophysin is the first protein and most abundant ever found on the membranes surrounding the tiny sacs that carry chemical messengers to synapses, the gaps where communication between nerve cells occurs. But even though the loss of synaptophysin has recently been linked to learning deficits and mental retardation, scientists have been unable for more than a quarter-century to explain what ...

Planet's soils are under threat warns University academic

2011-06-09

The planet's soils are under greater threat than ever before, at a time when we need to draw on their vital role to support life more than ever, warns an expert from the University of Sheffield today (9 June 2011) in the journal Nature. Professor Steve Banwart from the University's Kroto Research Institute, will be helping to tackle this challenge as part of a new programme of international research, called Critical Zone Observatories (CZOs), funded initially by the USA National Science Foundation and the European Commission. In some parts of the world, losses due ...

Boden Reaps Success With Innovative Catalogue Campaign

2011-06-09

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns. In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win GBP1,000 worth of Boden clothing. Those that weren't lucky enough to scoop the prize were awarded with ...

Breast cancer drug pushes colon cancer cells to their death

2011-06-09

A new treatment for colon cancer that combines a chemotherapy agent approved to treat breast cancer and a cancer-fighting antibody is ready for clinical trials, according to Penn State College of Medicine researchers. More than 150,000 cases of colorectal cancer are diagnosed each year, and about 50,000 people die from colorectal cancer yearly. Currently there are limited chemotherapy treatments for colorectal cancer with little that has been in the pipeline in recent years. Wafik S. El-Deiry, M.D. Ph.D., American Cancer Society Research Professor and Rose Dunlap Professor ...

Water's surface not all wet

2011-06-09

Air and water meet over most of the earth's surface, but exactly where one ends and the other begins turns out to be a surprisingly subtle question. A new study in Nature narrows the boundary to just one quarter of water molecules in the uppermost layer – those that happen to have one hydrogen atom in water and the other vibrating freely above. Such molecules straddle gas and liquid phases, according to senior author Alexander Benderskii of the University of Southern California: The free hydrogen behaves like an atom in gas phase, while its twin below acts much like ...

Two Exciting Workshops Being Held in Conjunction With the 2011 STEMtech Conference

2011-06-09

The League for Innovation in the Community College has announced that two exciting workshops will be offered in conjunction with the 2011 STEMtech conference being held October 2-5, at the JW Marriott Indianapolis. Educators, industry leaders, and others will gather to discuss increasing student access into and success in science, technology, engineering, and mathematics (STEM) majors and careers. The 2011 STEMtech conference will also help educators explore the strategic use of information technology to better serve their students, campuses, and communities. Complete conference ...

Caltech-led astronomers find a new class of stellar explosions

2011-06-09

PASADENA, Calif.-They're bright and blue-and a bit strange. They're a new type of stellar explosion that was recently discovered by a team of astronomers led by the California Institute of Technology (Caltech). Among the most luminous in the cosmos, these new kinds of supernovae could help researchers better understand star formation, distant galaxies, and what the early universe might have been like. "We're learning about a whole new class of supernovae that wasn't known before," says Robert Quimby, a Caltech postdoctoral scholar and the lead author on a paper to be ...

Einstein scientists find crucial molecule involved in spread of breast cancer

2011-06-09

June 8, 2011 — (Bronx, NY) — Researchers at Albert Einstein College of Medicine of Yeshiva University have identified a key player in the spread of breast cancer. The findings, published today in the online edition of Nature, identify a critical molecule that helps cancer spread beyond the primary tumor. The research highlights a potential new strategy against metastatic disease. The study's senior author is Jeffrey Pollard, Ph.D., professor of developmental and molecular biology and of obstetrics & gynecology and women's health at Einstein. He also holds the Louis Goldstein ...

New data adds to the hunt for dark matter in the universe

2011-06-09

This week it was announced that a dark matter detector about 700 meters below the ground in a Minnesota mine has recorded a seasonal modulation in staggeringly faint electrical pulses. One possible reason: this could be the result of dark matter particles called WIMPs that envelope the Milky Way galaxy and collide with atoms in the detector's germanium crystal. This seems possible because the results are consistent with modulation in signals first recorded more than a decade ago by the DArk MAtter/Large sodium Iodide Bulk for RAre processes (DAMA/LIBRA) experiment at ...

The same type of forest is good for both birds and people

2011-06-09

Birds and people both enjoy urban woodlands that have been cleared to just the right degree. This is the conclusion of scientists at the University of Gothenburg who have carried out large-scale field experiments in urban woodlands in south-western Sweden. "Three out of four people want a mixture of open and untouched forest for rambling. At the same time, we can see that birds do well and continue to nest in woodlands where less than 50% has been cleared", says Erik Heyman of the Department of Plant and Environmental Sciences at the University of Gothenburg. The natural ...

Boden Wins Loyalty Award

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: