Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

EDINBURGH, SCOTLAND, June 10, 2011 (Press-News.org) Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company's commitment to high quality client service, Mike's role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimization, PPC, performance marketing, usability and reporting & analytics for bigmouthmedia's mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff.  Mike has also led teams that designed and delivered successful services for some of the world's leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia, said: "bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business.  Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike's breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world's most recognisable technology firms will be critical to us in the coming months.  His appointment represents our clear commitment to best practice and client-centred service delivery. I'm very much looking forward to Mike's contribution to the business."

About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what's next for their business - and then it takes them there. Along with the media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search, affiliate marketing, usability and web analytics. There are many things that make LBi unique, but the main one is LBi's ability to bring together diverse teams of experts to suit any brief. LBi call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

Website: http://www.bigmouthmedia.com/