Latest RedEye Webinar: Using Customer Lifecycle Engagement to Improve Email Marketing

- Join us on 23rd June 2011 to discover best practice lifecycle engagement techniques

2011-06-20

LONDON, ENGLAND, June 20, 2011 (Press-News.org) RedEye today announces the next in its series of concise, free digital marketing webinars - 'Using Customer Lifecycle Engagement to Improve Email Marketing'.

Due to popular demand, following on from the success of this presentation at TFM&A 2011, RedEye's Commercial Director Matthew Kelleher will be repeating his seminar on lifecycle engagement as a webinar, on Thursday 23rd June. Don't miss your final chance to attend this innovative presentation.

The webinar is designed to show marketers how to implement lifecycle engagement email strategies to improve conversion and ROI.

The best way to improve conversion through email marketing is to create engaging email campaigns based on where customers are in the customer lifecycle. Through tactically segmenting data, marketers can create engaging campaigns to target users, from first time browsers to repeat customers.

Join us online and find out how to improve results by turning your email marketing programmes into a long term engagement strategy:

• Determine how to engage customers and improve conversion for the long term.
• Discover how to integrate the right strategies at the right time to maximise engagement and increase ROI.
• Learn how to build a lifecycle engagement strategy that will improve conversion, long term.

Matthew will also include retail/travel client case studies in this presentation from Haven Holidays and Evans Cycles.

How to Attend
To register for free visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Title: Using Customer Lifecycle Engagement to Improve Email Marketing
Date: 23rd June
Time: 3pm-3.30pm
Speaker: Matthew Kelleher

About the speaker
A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for 'Best Use of Email' and was shortlisted in the Econsultancy Innovation Awards for 'Innovation in Email Marketing'.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

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Latest RedEye Webinar: Using Customer Lifecycle Engagement to Improve Email Marketing

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