PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Netsertive Launches Dedicated Security Industry Online Marketing Solution, Hires Shannon Murphy

Exclusive online ad technology drives local sales opportunities to security firms, industry veteran Shannon Murphy hired as director of business development

2011-06-25
CARY, NC, June 25, 2011 (Press-News.org) Netsertive, a fast-growing online ad technology company, has announced the creation of a dedicated security industry marketing solution to be led by industry veteran Shannon Murphy. The new offering is in response to the growing need of manufacturers of security equipment, along with residential and commercial security integration companies, to successfully target local customers online, even as they primarily do business "offline."

Netsertive's technology platform, time-tested in additional select industries, specifically addresses the needs of small to medium-sized security integration companies and their suppliers, helping both reach new customers with previously unavailable online targeting capability.

According to a 2010 study from media consulting firm BIA/Kelsey, 97 percent of consumers use online search engines (including Google, bing and Yahoo!) to research products and services in their local area before making a purchase. Netsertive helps local security integrators — and their national manufacturers — embrace this new reality by efficiently funneling online search discovery into offline sales.

"If a security integrator, or national equipment manufacturer, is not beating the competition with an online presence — and proper targeting — it will undoubtedly lead to missed sales opportunities," said Brendan Morrissey, CEO, Netsertive. "Online search has become the first step for consumers and commercial customers researching security products and services, and this represents an incredible opportunity for local 'offline' businesses to generate new recurring revenue streams."

Netsertive's exclusive system continually refines its proprietary knowledgebase for the security industry, delivering search advertising as well as co-branded online display (banner) advertising — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and hyper-responsive to industry dynamics.

To support these efforts, Netsertive has hired Shannon Murphy as director, business development for the security industry. Murphy has 10 years of marketing experience in the security and custom electronics industries. Her most recent experience includes serving as vice president of business development for the Electronic Security Expo, Electronic Security Integrators Forum and the CE Pro 100 Summit. Murphy holds a Bachelor of Arts degree in international studies and an MBA in marketing from Bentley University.

Netsertive's Local Extend online display advertising and digital co-op platform won a Maximum Impact Award in the Dealer Marketing Services Category at the recent Electronic Security Expo (ESX) in Charlotte, N.C.

"Netsertive is entering the security industry as part of a deliberate focus on a targeted set of vertical markets where we can make a true impact on the bottom line of local businesses and their national manufacturers," said Morrissey. "We understand the critical importance of having deep working knowledge within a particular industry. Shannon brings this to us for the security industry and we are confident she will lead our efforts to help integrators and manufacturers capitalize on the many innovative online marketing opportunities that now exist."

About Netsertive
Based in the Research Triangle Park near Raleigh, N.C., Netsertive (www.netsertive.com) helps small and medium-sized businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, works with clients, one-on-one, to increase offline sales with its data-driven approach to online search and display advertising. Netsertive's Local Extend program enables manufacturers to provide dealers with turnkey, locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads that raise brand and product awareness, directing qualified customers to local business websites and physical locations to effectively convert online discovery into offline sales. Its proprietary "Learning Engine" technology and digital co-op platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis to automate campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers who leverage local businesses for sales distribution.


ELSE PRESS RELEASES FROM THIS DATE:

KBS Coatings Innovative Rust Preventive Paints and Restoration Products Invade SEMA Show 2011

2011-06-25
KBS Coatings rust prevention paints and restoration products will be on display at the SEMA Show 2011. KBS Coatings will feature our comprehensive line of gas tank sealers, engine enamels, rust paints, clear coat paints, and more. All products will be on display and KBS representatives will be on hand to answer any technical, wholesale, or distribution questions you may have. At the SEMA Show 2011, you will be able to stop by and introduce yourself to our expert staff and experience for yourself the amazing difference that innovation and superior formulation can make ...

Bergen County Spine Clinic Spine & Joint Center Offers New Stem Cell Treatment Options for Chronic Joint Problems

2011-06-25
A spine clinic Bergen County recognized as a leader in pain management and orthopedic treatments is now offering a revolutionary treatment for individuals with chronic joint problems using the patient's own stem cells. Performed at Spine & Joint Center by Dr. Damon Noto, the treatment utilizes adult stem cells harvested from the patient's own fat cells (not controversial embryonic stem cells), which are then injected into the injured joint to help stimulate the regeneration of healthy tissue. This stem cell therapy has made recent headlines in the baseball world, ...

ForRent.com & Oodle Lead Social Media Adoption in Multi-Family Industry

2011-06-25
ForRent.com , the anchor website of For Rent Media Solutions , announced today that it has achieved significant traction bringing apartment communities onto Facebook through its exclusive partnership with Oodle. Customers that have upgraded to Marketplace Expert gain access to exclusive Facebook Page building and management tools, as well as showcase their apartment units in the Marketplace on Facebook. ForRent.com and Oodle are now extending this solution to enable property managers and leasing agents to use Facebook to fuel resident recommendations and referrals with ...

Shares of Gold, Inc Launches and Invites the Masses to Discover the Perfect Business

2011-06-25
This week entrepreneur, Kevin Schmidt, announced he and a group of ten other marketers are launching an amazing and innovative new business, Shares of Gold, Inc. Membership is free, open to the public, and designed to offer affordable gold-backed savings accounts to the masses. Along with the benefit of a gold-backed savings account, Shares of Gold, Inc. is offering an outstanding income opportunity for affiliates and members that wish to share this opportunity with friends, family, and the world! Shares of Gold, Inc. (SoG) has aligned itself with the first and only ...

New CollabNet TeamForge 6.1 Delivers Enterprise-Scale Agility

2011-06-25
CollabNet , the leader in Agile development in the Cloud, today announced the availability of CollabNet TeamForge 6.1, the latest version of the company's award-winning Agile software development platform. TeamForge 6.1 enables the adoption of Agile methods across large-scale enterprises by dramatically speeding Subversion file and code sharing across globally distributed teams, automating governance for large-scale communities, providing resources that enable social coding, and offering enterprise-grade tools. This set of breakthrough platform configuration capabilities ...

Green Education Foundation (GEF) and Bonnie Plants Team Up to Launch "Garden as a Teaching Tool"

2011-06-25
Green Education Foundation (GEF), and Bonnie Plants, have launched Garden as a Teaching Tool, a program that utilizes the garden as a place for children to learn about sustainability and conservation practices. GEF, a sustainability education nonprofit, and Bonnie Plants, a supplier of premium-quality vegetables and flowers to retail outlets nationwide, are calling on schools and youth groups from across the country to participate to help children understand the factors that make a garden sustainable. Garden as a Teaching Tool is a new addition to GEF's Green Thumb ...

Digisonics Simplifies The OB/GYN Reporting Process

2011-06-25
St. John's Mercy Health Care in St. Louis, Mo. and St. Joseph Regional Medical Center in Mishawaka, Ind. recently expanded their OB-Windows Structured Reporting Systems with OBLink interfaces to their Philips and Siemens ultrasound machines. OBLink allows for automated transmission of patient measurements and demographics from ultrasound systems directly into the Digisonics OB-Windows system, eliminating manual entry time and preventing possible entry errors. St. John's Mercy Health Care also added a remote connective for a satellite facility as part of their telemedicine ...

U.S. Military Veteran Achieves Dream of Owning a Little Caesars Pizza Franchise

2011-06-25
Little Caesars Pizza celebrates the grand opening of another store under the Little Caesars Veterans Program. Former U.S. Marine Sergeant Steve Brevitz has recently opened the doors to his Little Caesars Pizza restaurant at 9020 Mathis Ave. in Manassas, Virginia. "It has been a dream of mine to open my own business for a long time, and now I am finally living my dream," said Brevitz. "I researched several franchise opportunities and I kept coming back to Little Caesars because of the Little Caesars Veterans Program and the experience they have in franchising." ...

The Spirit of Peace and Music Festival Presented by Scully Entertainment LLC and Mayor George Gaulrapp - August 19, 20 and 21, 2011, Freeport, IL

2011-06-25
This summer, Scully Entertainment, LLC and the town of Freeport, IL are joining forces to hold an event titled The Spirit of Peace and Music. The Spirit of Peace & Music Festival seeks to bring together the best of the nations' up and coming artists while giving some of the worlds' best emerging bands a national platform and launch pad. The three day event kicks off Friday, August 19th, 2011 with 40+ artists showcasing some of the best, hardest working indie bands from across the world, along with internationally established groups such as Filter, Chevelle and the ...

Victoria Design Studio's Victoria York Launching Captivating Kenyan Photography Project

2011-06-25
Victoria York is an inspired impressionist canvas artist whose works have been featured in home style magazines, private collections, and art shows across the Northeast. Now operating out of Chattanooga, TN, Victoria has branched out to support pressing humanitarian needs in America and across seas including: increased quality in working conditions, women's rights, and hunger relief. Using her retail store (Victoria Design Studio), her entity as an artist, and partnerships with local organizations, Victoria York is employing networks of individuals in fair trade conditions ...

LAST 30 PRESS RELEASES:

‘Molecular shield’ placed in the nose may soon treat common hay fever trigger

Beetles under climate stress lay larger male eggs: Wolbachia infection drives adaptive reproduction strategy in response to rising temperature and CO₂

Groundbreaking quantum study puts wave-particle duality to work

Weekly injection could be life changing for Parkinson’s patients

Toxic metals linked to impaired growth in infants in Guatemala

Being consistently physically active in adulthood linked to 30–40% lower risk of death

Nerve pain drug gabapentin linked to increased dementia, cognitive impairment risks

Children’s social care involvement common to nearly third of UK mums who died during perinatal period

‘Support, not judgement’: Study explores links between children’s social care involvement and maternal deaths

Ethnic minority and poorer children more likely to die in intensive care

Major progress in fertility preservation after treatment for cancer of the lymphatic system

Fewer complications after additional ultrasound in pregnant women who feel less fetal movement

Environmental impact of common pesticides seriously underestimated

The Milky Way could be teeming with more satellite galaxies than previously thought

New study reveals surprising reproductive secrets of a cricket-hunting parasitoid fly

Media Tip Sheet: Symposia at ESA2025

NSF CAREER Award will power UVA engineer’s research to improve drug purification

Tiny parasitoid flies show how early-life competition shapes adult success

New coating for glass promises energy-saving windows

Green spaces boost children’s cognitive skills and strengthen family well-being

Ancient trees dying faster than expected in Eastern Oregon

Study findings help hone precision of proven CVD risk tool

Most patients with advanced melanoma who received pre-surgical immunotherapy remain alive and disease free four years later

Introducing BioEmu: A generative AI Model that enables high-speed and accurate prediction of protein structural ensembles

Replacing mutated microglia with healthy microglia halts progression of genetic neurological disease in mice and humans

New research shows how tropical plants manage rival insect tenants by giving them separate ‘flats’

Condo-style living helps keep the peace inside these ant plants

Climate change action could dramatically limit rising UK heatwave deaths

Annual heat-related deaths projected to increase significantly due to climate and population change

Researchers discover new way cells protect themselves from damage

[Press-News.org] Netsertive Launches Dedicated Security Industry Online Marketing Solution, Hires Shannon Murphy
Exclusive online ad technology drives local sales opportunities to security firms, industry veteran Shannon Murphy hired as director of business development