Isurus Market Research Releases Research-Based Recommendations for Achieving Growth in Services Businesses

New research for marketing and selling Services offerings.

2011-06-30

ANDOVER, MA, June 30, 2011 (Press-News.org) Isurus, a leading B2B market research provider, today announced new findings for companies focused on achieving growth from their Services businesses. Isurus' research across a range of industries points to common missteps, and provides clear recommendations for avoiding or solving these issues.

"One of the clear themes in our research is a lack of focus in the services portfolio. When companies build their services portfolio by reacting to isolated needs or customer requests, it leads to a range of services that aren't focused around a broader strategy for the services business, and aren't necessarily in line with a broader market opportunity. We've worked with a number of business services/BPO providers to guide them through a process of assessing market needs, understanding where they are a credible player or not, and ultimately prioritizing their services portfolio."--Jeana McNeil, Vice President

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About Isurus Market Research & Consulting

Isurus Market Research specializes in custom, primary market research on behalf of clients in business-to-business markets. The firm's roots are in research for enterprise technology firms; however, it does significant work in the areas of education, healthcare, and business services. Isurus regularly conducts qualitative and quantitative research in North America, Europe, and Asia.

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Website: http://www.isurusmrc.com

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