Heartland Farms Sticks to its Roots in Food & Drink Digital

SAN DIEGO, CA, July 01, 2011

When your business grows, it's important not to forget your roots. Few businesses display this principle better than Heartland Farms, a farm that has flourished and grown over the past century while remaining family owned and run.

Since 1873, the Pavelski family has been working hard to build its Wisconsin farmstead. Over the years it has grown exponentially, becoming a key potato supplier to Frito Lay in the 1950s and partnering with Dave Knights in the 1990s to pool resources and better help each other and the surrounding agricultural community. But no matter how large the company grows, its roots are the people who keep Heartland Farms running in top form every day. "If you're going to grow, you can't do it yourself," says Heartland Farms CEO Richard Pavelski. "You have to have a very dedicated and talented team, and we certainly have that here."

For more on what keeps Heartland Farms grounded and growing, check out the full article at Food & Drink Digital here.

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology, and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.