MORRISTOWN, NJ, July 02, 2011 (Press-News.org) Website, direct mail and ads....Oh my! Like Dorothy tentatively walking down the yellow brick road not knowing which way to turn, franchisees are often in a major quandary when it comes to choosing and implementing their own local marketing programs.
Many do get help from their franchisors but in the end isn't it much better for a franchisee to get to know his/her own market and customers? Each market varies so, that often the right tool for one isn't the best for another.
Enter ViaLocal, a new program introduced by St. Jacques Marketing based in Morristown, NJ. Specializing in brand marketing for franchise companies, the St. Jacques team saw the need for local and affordable marketing programs for individual franchisees that wasn't another "do-it-yourself" tool or template or one that just focuses on a single marketing channel. According to President Philip St. Jacques, "Franchisees mentality towards a vendor or a franchisor is 'just do it for me!' We can understand that because they just want to focus on getting their doors open and building and keeping a successful business, not figuring out the ever-changing local marketing landscape. With ViaLocal a franchisee can have the expertise of a full service agency for what they are currently spending on local marketing.
ViaLocal helps franchisees reach their appropriate consumer market and achieve business objectives by implementing cost-effective marketing plans tailored to their individual needs. The "just-do-it-for-me" approach relieves franchise owners of the burdens associated with local marketing by providing specialized services that franchisees and small businesses must have to succeed.
ABOUT ST. JACQUES MARKETING
St. Jacques Marketing was founded in 1990 by brothers Michael, Philip and Robert St. Jacques. They are a full service franchise brand marketing firm, serving major international, national and regional franchise brands across the United States. Among their clients are Century 21, Supercuts, Jack in the Box and T-Mobile. For more information, please visit http://www.stjacques.com/vialocal.
Franchisees Can Finally Afford Expert Marketing With New Program--ViaLocal
ViaLocal helps franchisees reach their appropriate consumer market and achieve business objectives by implementing cost-effective marketing plans tailored to their individual needs.
2011-07-02
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[Press-News.org] Franchisees Can Finally Afford Expert Marketing With New Program--ViaLocalViaLocal helps franchisees reach their appropriate consumer market and achieve business objectives by implementing cost-effective marketing plans tailored to their individual needs.