Planeterra and Gap Adventures Appeal for East Africa Drought Relief Exceeds Fundraising Goal of $25k in Just 6 Hours

TORONTO, ON, August 06, 2011 (Press-News.org) Planeterra, an international non-profit organization, and leading adventure travel company Gap Adventures, appealed yesterday to the adventure travel community, and in just 6 hours realized their goal of $25,000 to help fund emergency drinking water stations in drought-stricken areas in East Africa. The humanitarian effort, which is managed by international non-profit CARE Canada, is continuing its appeal to the travel and business communities to help fund a second emergency water station in Kenya.

Donors everywhere can contribute directly to the relief effort online through links on the Gap Adventures web site, http://www.gapadventures.com/drought-appeal-africa/ and Planeterra's web site, http://www.planeterra.org/pages/east_africa_drought/203.php. There is no minimum contribution amount.

"Give whatever is significant to you," said Bruce Poon Tip, founder of Gap Adventures. "If 5,000 people donate just $5 each, we can reach our goal, but if you can afford more, every cent will be used towards this important cause, and the Canadian International Development Agency will match donations made by Canadians," Poon Tip said.

The severe drought in East Africa has created the region's worst humanitarian crisis in a generation, with over 11 million people in need of assistance. Lack of water has spurred a mass migration of people from Ethiopia, Somalia, Djibouti and Kenya. Many of the refugees are headed for the Daadab Refugee camps - the largest refugee settlement in the world - where aid agencies are providing water, food, shelter, and medical care.

"Gap Adventures and its travelers response has been overwhelming," said Planeterra Director Megan Epler Wood. "Representatives at CARE Canada indicated that they have never seen anything like this!" Sixty-five percent of donations received have come from Canadian residents, with 27% of donations from people based in the U.S. Travelers from Gap Adventures' global community in over 100 countries are also contributing.

In his personal message to the adventure travel community at 3:45pm ET Tuesday Gap Adventures founder Bruce Poon Tip stated that these water stations provide refugees the water they need to complete their journey to safety. "Sadly, thousands of people are dying of dehydration within days of reaching the camp," Poon Tip stated. "In this case, hope is measured by the litre."

As of 3:45pm Wednesday the CARE Canada web site shows that Planeterra/Gap Adventures relief effort has generated more than $35,000 in contributions.

Planeterra recently announced that it had established four social and environmental responsibility funds, including its Emergency Preparedness & Response, which is designed for emergency response to climate related and natural disasters in travel destinations where travelers and travel partners can donate effectively to help the area recover.

Donations exceeding these goals will be allocated to Planeterra's Emergency Preparedness & Response Fund, and distributed according to urgent needs and in ways that will help prevent the need for emergency aid in future.

Contributions for this emergency relief effort have also come from people in dozens of countries around the world, including: Australia, United Kingdom, Costa Rica, Denmark, Estonia, Finland, Greece, Germany, Hong Kong, Ireland, Mexico, Netherlands, New Zealand, Norway, Switzerland, and Taiwan.

Media, Interview, & Photo Contact:
Billy Connelly, Planeterra Foundation, Billy@Planeterra.org, 617-877-6745

About Planeterra
Created in 2003 by Gap Adventures founder Bruce Poon Tip, Planeterra helps empower local people to develop their communities, conserve cultures, and create a humane and supportive system for their endeavors. The organization supports a steady cycle of giving and investment, via a global network of travel industry partners, in the social and environmental needs of people and places in the destinations Gap Adventures serves worldwide.