Industry Bloggers, Companies Kilt Up to Kick Prostate Cancer

SAN FRANCISCO, CA, August 19, 2011 (Press-News.org) Magnum Boots USA and Alt.Kilt have partnered up with Bloggers Motorcop and The Happy Medic to raise awareness for male-specific cancer during September, Prostate Cancer Awareness Month. The goal of the campaign, better known as Kilted to Kick Cancer, is to encourage men to take control of their health and get screened for cancer.

For the entire month of September, the Happy Medic (Justin Schorr) and Motorcop (Anonymous) will be wearing kilts everywhere they go when off-duty. With the help of Magnum Boots USA and Alt.Kilt, Motorcop and the Happy Medic are taking the topic by storm through the likes of social media, particularly Twitter and Facebook. Since both are first responders by trade, it only made sense to kick off the campaign at EMS World Expo in Las Vegas at the end of August.

"When a man walks into a room wearing a kilt, everyone has the same question... what's he got on under there?" said Motorcop, a law enforcement officer who blogs anonymously at motorcopblog.com. "Our aim for September is to bring as much awareness to male-specific risk factors for prostate and testicular cancer as we can. What better way to get the attention of others than through kilts?"

According to the Prostate Cancer Foundation, prostate cancer is the most common non-skin cancer in America, affecting 1 in 6 men. The older a man is, the more likely he will be diagnosed with prostate cancer. A man with a father or brother who developed prostate cancer is twice as likely to develop the disease.

"For men in the U.S., the risk of developing prostate cancer is 17%," said Justin Schorr, known to most online as the blogger behind TheHappyMedic.com. "Motorcop and I, along with Magnum and Alt.Kilt, want to do our part to help reduce any stigma and fears behind this disease - and more importantly, the screening process. If that means dressing up in our Magnum duty boots and a kilt for the entire month of September to get people talking, then we're all for it."

Other risk factors for aggressive prostate cancer include tall height, lack of exercise and a sedentary lifestyle, high calcium intake, African-American race and family history. For more info on Prostate Cancer, visit http://www.pcf.org.

"Our goal is to talk to as many men as we can and get them to get their butt - pun intended - to the doctor," said Schorr, who encourages others to don their kilts this September and post photos online on the Kilted to Kick Cancer Facebook page, or on Twitter using the hashtag #KiltedtoKickCancer. "If you've got a Y-chromosome, and you're 40 years or older, get yourself to a doctor and get an exam. It could save your life."

ABOUT KILTED TO KICK CANCER

In light of Prostate Cancer Awareness Month this September, two bloggers, Motorcop (Anonymous) and The Happy Medic (Justin Schorr), are kilting up to kick cancer. For the entire month of September, the two bloggers will be wearing kilts from Alt.Kilt (whenever off duty) to raise awareness of deadly, male-specific cancers often overlooked by the public. The goal? Encourage men to take control of their health and get checked for cancer. For more details on this cause, visit http://www.kiltedtokickcancer.org. To learn more about the risks and symptoms of prostate cancer, please visit http://www.pcf.org.

ABOUT MAGNUM

Since 1982, Magnum has been providing high-performance tactical and service product with credibility second to none. It is the mission of Magnum to be the best in class by delivering unsurpassed product designed for its end user. Distributed in over 100 countries, Magnum attacks the marketplace with unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world. For more information, visit us online: http://www.magnumboots.com.

ABOUT ALT.KILT

Since its conception in early 2006, Alt.Kilt has made a point of being personal. Our purpose is to provide functional, stylish and well-made kilts that are individually designed and custom built for each client. Each kilt we sell is made one at a time, from the pre-washing of the fabric to hand sewing the buttons. From our humble beginnings in Madison, WI, we have spent time and effort to create a handsome product that fulfills the needs and wants of our worldwide customer base. For more information, please visit us at http://www.altkilt.com.

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Contact: Alexis Nascimento
Public Relations Manager
209.543.3348
anascimento@magnumbootsusa.com

Magnum Boots USA offers unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world. For more information, visit http://www.magnumboots.com.