Auto Trader Releases "the Greatest Road Trips" Facebook App

Auto Trader launches a new Facebook MGM campaign creating "the Greatest Road Trips" competition in support of "The Greatest New Car Showroom in the www" Campaign.

2011-08-27

TORONTO, ON, August 27, 2011 (Press-News.org) Today Auto Trader announced a Facebook Competition following a TV campaign for Auto Trader's New Cars portal. When asked "what makes a road trip really great?" *219 (68%) of Auto Trader Facebook Fan respondents answered "it's about the people you go with".

The month-long competition follows the recent TV campaign promoting called 'The Greatest New Car Showroom in the www'. The Greatest Road Trips Facebook competition is designed to continue raising awareness of Auto Trader New Car website and increase Auto Trader's social following;

After the success of the 2010 'Route 66' competition Auto Trader plans an August 2011 contest to for Auto Trader New Cars portal. Auto Trader New Cars' app achieves fan acquisition through a competition entry system. With spectacular road trips as the prize!

Fashioned to heighten awareness and increase Auto Trader's social following
The Greatest Road Trips Facebook contest also supports the Auto Trader New Cars portal. Auto Trader created the Greatest Road Trips contest for their Facebook fans to win and share with their friends.

The app includes a personality test that helps participants decide which of The Greatest Road Trips they are most suited to including off-road adventurers, fun-loving backpackers or seaside sophisticates you'll find the road trip that's perfect for any group of friends.

Auto Trader's Greatest Road Trips:
1. The Adventurer - Journey across the High Atlas Mountains, explore the winding streets of Marrakech and witness the sun setting over the Sahara desert.
2. The Sophisticate - Sauntering down through the vineyards of France to try your luck in the Casino de Monte Carlo, and experience a stunning helicopter tour of the French Riviera.
3. The Backpacker - Touring across Europe's liveliest cities to experience the buzzing nightlife of Prague, inspiring art scene of Budapest, and iconic historical landmarks of Krakow.

*Based on 219 Consumer responses accepted August 17, 2011.

How Do I Sell My Car Auto Trader answers the question in the used car portal!
You can view a video for the The Greatest New Car Showroom in the www on Youtube:
http://youtu.be/fWbjIjq46Jc

About Auto Trader:

Visit the new website at www.autotrader.co.uk.

Autotrader.co.uk is the UK's no 1 motoring website, with over 10.3 million monthly unique users, who carry out over 106 million searches on new and used vehicles*. The brand is building a competitive position across all effective channels including online, mobile and magazine. (*Source: Auto Trader Audit, January 2009).

Autotrader.co.uk is owned by Trader Media Group, one of Europe's largest specialist multi-media groups and provider of market leading websites and their associated magazines, including Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader - all with the largest reach in their sectors, through web visitors and magazine readership.

Trader Media Group operates in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.

International Website Builders is a Toronto based firm that has been deigning and marketing websites for over 15 years. CEO Terry Van Horne is an acknowledged expert on SEO and director of OSEOP and SeoPros.org. IWB devlops and markets innovative portals and lead generation sites. International ecommerce website design and promotion is a specialty service that few can provide the knowledge and experience of the IWB team.

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