Lau Industries Becomes a Big Fan of Configure One

OAK BROOK, IL, August 31, 2011

Configure One a leading provider of web-based product configurator and electronic catalog software, today announced that Lau Industries, Inc.—a leading supplier residential and commercial heating/air conditioning components and fan systems —selected Configure One's Concept Enterprise Product Configurator after a comprehensive evaluation.

For 80 years the experts at Lau have been innovating unique fan solutions designed to exceed customer satisfaction, energy efficiency standards, and quality. To improve its business processes, Lau reviewed the way it interacts with its customers to generate product configurations and quotations.

"Currently, all customer requests for quotes are funneled through an internal sales group," said Sam Rajkovich, director of sales & marketing. "This process takes days or even a week to produce a quote. Our goal is to dramatically reduce the quote-to-order lead time by providing our sales reps and customers with the tools to generate their own configurations and quotations."

To achieve that goal, Lau recognized the need for a web-based product configurator and after a comprehensive evaluation they selected Configure One's Concept Enterprise Product Configurator. "We evaluated six different product configurator vendors," said Rajkovich. "Configure One was the only product that gave us everything on our wish list, plus a lot of additional items we hadn't considered. They offered the best combination of functionality and price."

Concept is now available for use via Lau's web site. "We were confident that we had chosen the right product," said Rajkovich. "But I wanted to wait until we'd deployed Concept before I endorsed Configure One. We have recently gone live and the support we received from Configure One was astonishing. We had access to key personnel whenever we needed help and the resources that Configure One made available to us were phenomenal."

According to Rajkovich, Lau expects to dramatically streamline its quote-to-order process. "Our core benefit is to produce an accurate configuration and quotation faster. Instead of waiting a few days or a week, our sales reps and customers can create their own quotes in minutes. Our sales reps can now spend more time managing their accounts and interacting with customers. Concept was the only product we evaluated that our sales force felt was easy-to-use and we could deploy right away."

"We are excited to be working with such a well-established and respected company as Lau Industries," said Jim Hessin, a senior account executive with Configure One. "In many cases the company that is the fastest to respond to customers' requests has a competitive advantage. We are confident that Concept will help Lau achieve sustainable improvements to its quote-to-order process."

About Configure One
Configure One is a leading provider of web-based product configurator and electronic catalog software. Configure One's Concept Enterprise Product Configurator , Concept E-Catalog , and Concept E-Commerce products are enterprise applications that enable companies to efficiently sell and process orders for configurable, multi-option, and customizable products and services. Configure One's customers are able to increase revenues while reducing costs by automating much of the sales, order entry, and engineering processes. Customers include industry leaders such as ABB, Emerson Electric, British Telecom, Danaher, Dover Corporation, General Dynamics, Masonite Corporation, Otis Elevator, Stryker Medical, Stanley Black & Decker, Sumitomo, and Thomas & Betts.