Underground Elephant Continues its Rapid Growth with Addition of Paul Rakovich as Director of Operations

SAN DIEGO, CA, September 22, 2010

Underground Elephant is proud to announce the addition of Paul Rakovich to the team as its new Director of Operations. Mr. Rakovich will be responsible for the company's operations including end-to-end management of Underground Elephant's sales activities, traffic generation, conversion optimization, and technology development.

Before joining Underground Elephant, Mr. Rakovich was CEO and Founder of Clicks and Clients Inc. a rapidly growing SEM firm. Due to the company's quality and rapid growth, it achieved Google Adwords' "Qualified Status" in just three months of operation. Clicks and Clients Inc. handles online traffic generation for both online and brick and mortar companies. At the company, Mr. Rakovich landed several Fortune500 clients for the company by providing a complete end-to-end solutions of traffic generation, conversion optimization and overall marketing strategies. Previous to creating Clicks and Clients Inc. Mr. Rakovich spent several years running and optimizing successful e-commerce websites. It was during this time his success was recognized by Perry Marshall, the Adwords Expert, who invited Paul to become a recommended consultant of his.

Underground Elephant initially tested the waters with Mr. Rakovich on several consulting engagements, including a conversion optimization project that yielded immediate and dramatic bottom-line improvement. It was this engagement that would spur further development of Underground Elephant's in-house proprietary testing platform and software.

When asked for comment about joining the team at Underground Elephant Mr. Rakovich noted, "I'm excited to work in such a fast paced, strict pay for performance environment. I've watched Underground Elephant exponentially grow (3,000%) over the last two years, it's exciting to be a part of it."

"Paul has the breadth of experience that will help us sustain and further scale the triple-digit growth we've had. We have very complimentary styles which I think is integral in growing a stable company," said CEO, Jason Kulpa.

Underground Elephant generates high quality leads in the Education and Financial Space. They abide to the highest quality standards and continually strive towards improving the user experience. They generate 100% of our traffic internally through paid and organic search methods. Underground Elephant is quickly establishing itself as an industry leader in online direct marketing--currently ranked as the 11th largest ad agency in San Diego. The organization is determined to create a movement and create win-win relationships between advertisers and publishers through a tireless emphasis on integrity and quality.
Website: http://www.undergroundelephant.com