Clarity Services, Inc. Welcomes Mike Cook as New Vice President

CLEARWATER, FL, September 19, 2011 (Press-News.org) Clarity Services, an industry leader in subprime and under banked consumer data reporting, is proud to announce and welcome Mike Cook as its new company vice president.

Cook has been in the financial services industry for over 25 years, and brings extensive experience in fraud and credit risk management across several markets including retail banking, credit card, retail lending, auto lending and wireless.

"We are excited to have Mike become a part of our team," said Tim Ranney, founder and president of Clarity Services. "Mike's experience and market vision is perfect to take Clarity's reporting solutions to a brand new level".

Cook's vast experience in the credit reporting arena includes executive positions with American Express as vice president of Global Credit Bureau Relations, Experian where he served as senior vice president of data operations and senior vice president of product development, and as Early Warning's identity business group executive. Cook is also a co-founder of ID Analytics, where he served in varying roles including chief operating officer and chief strategy officer.

"I'm interested in expanding Clarity Services' solutions and data in new vertical markets to help reduce credit risk and identity fraud that may not be detected with today's solutions," said Cook. "Also, to add an elevated level of analytics to Clarity's already unique, customer focused approach."

As an expert in fraud and credit risk, Cook has been cited in hundreds of press articles and interviews as well as a speaker at national conferences and events. His expertise has provided Congressional Testimony on the impact of data breach to consumers and businesses and is a listed inventor on two awarded patents with one patent pending. He is also the author of several research studies and white papers (Address Discrepancy Data Study: Address Mismatch and Change of Address, National Data Breach Analysis, Data Breach Harm Analysis, Analysis of Internal Data Theft, and U.S. National Fraud Ring Analysis).

With over 20 million unique Social Security Numbers, Clarity Services provides powerful reporting products on under banked, subprime, thin file consumers with real-time consumer data to facilitate fraud detection, credit card, risk management and more. A series of fully customizable configurations help businesses make educated decision choices to meet individual business needs and help reduce investment losses.

For more information on Clarity's robust reporting solutions, please visit: clarityservices.com