Local Smartphone App Inspires Donations to Worthy Causes

NOVI, MI, October 22, 2011 (Press-News.org) Local smartphone application Mobibo will be using its platform of offering exclusive discount deals to consumers as a way to donate to charitable causes. Mobibo will allow its users to directly contribute to charities through their app.

Mobibo (a short form of Mobile Billboard) is a free smartphone app available in the Apple Store and Android Market. Once downloaded, it will alert the user when they are in close physical proximity to one of their exclusive retailer discounts. For simply viewing the deal, the user is paid 25 cents. They can then choose to redeem the discount, but are paid regardless.

However, with a charitable motivation, Mobibo will be alerting their users and directing them to a cause, encouraging them to make a donation in the name of charity.

The team at Mobibo has set up notifications around Metro Detroit to alert users to the charitable cause of the month. Upon viewing the alert, the user will then be directed to the charity's website, where they will be encouraged to make a donation if they so choose.

"Mobibo is all about changing the way people interact with advertising," said Zachary Ball, co-developer of Mobibo. "We figured we might inspire other charitable organizations to embrace new technology platforms to spread their message. Even if it doesn't catch on, we're happy spreading the word about a good cause."

Users will be paid as usual for viewing the charity alerts, same as they would with any other alerts, courtesy of Gravy Network, the company responsible for Mobibo. The initiative launched in October, during Breast Cancer Awareness Month, and will continue with other charities being featured in coming months.

Metro Detroit native Ball developed Mobibo along with his brother, Josh, through their company, Mercury Studio, also based in Metro Detroit

For more information, check out Mobibo.com and "Like" them on Facebook and be sure to go to the Apple Store or the Android Market for the free Mobibo download.

About Gravy Network LLC
Formed in 2010 and headquartered in Michigan, Gravy Network LLC is the unique vision of two brothers. Involved in the digital universe since 1998, Zac and Josh Ball have prided themselves on always being on the cutting edge of technology. Gravy Network was created to empower all types of businesses to harness the power of technology, and to advertise and market companies within the digital realm. Currently, Gravy Network offers tools for businesses to engage consumers on the internet and on mobile devices, as well as to take advantage of booming social media trends. Gravy is forever expanding and evolving its capabilities and offerings. As advertising continues to move into the digital world, with consumers and industries embracing technology like never before, the company believes the sky is the limit.