Filemobile Provides UGC-Management Services to Maxim Magazine

Software maker powers Maxim's 'Hometown Hotties' contest, now in judging stage.

2011-11-23

NEW YORK, NY, November 23, 2011 (Press-News.org) Filemobile, Inc. (www.filemobile.com) -- one of North America's leading developers of interactive online software -- is proud to announce the final phase of Maxim Magazine's Hometown Hotties 2011 contest, powered by Filemobile's Media Factory platform.

The contest invited the United States' most beautiful women over the age of 21 to submit their photos to compete for the title of Hometown Hottie. After months of submissions and deliberations, the contest -- a Maxim tradition for nearly a decade -- is currently in the top 10 judging round. The winner will be featured in Maxim Magazine in 2012.

The publication deployed two of Filemobile's Media Factory modules to power the contest: an upload widget for initial entrants and a customized version of its User-Generated Content (UGC) contest application. Filemobile also leveraged Facebook Connect to spread news on model voting through its friend feed. With a simple two-click process for voting, the contest has garnered widespread participation with more than 60,000 total votes shared -- which accounted for 22% of traffic to www.hometownhotties.com -- and more than 35% of traffic deriving from Facebook. The Facebook Feedback per share was a whopping 83.

"We are pleased to provide our technology to power one of Maxim Magazine's most popular annual editorial initiatives," said Filemobile chief creative officer Steve Hulford. "Our innovative upload widget and UGC contest module are the ideal tools to power a high-traffic, brand-specific contest such as this one."

Filemobile provides white label applications that engage the online audiences of major brands, media organizations and digital agencies. The Media Factory platform enables moderation, curation and publishing of interactive programs featuring user-generated content, while the viral sharing of social media activities on the Media Factory platform provide 20% incremental traffic for clients, on average. Filemobile is a leader in online engagement, providing user-generated content management tools to a number of major U.S. and Canadian media outlets including Fox News, the World Bank, CBC, Conde Nast, Maxim Magazine, CTV, Global TV, CP24 and The Weather Network.

MEDIA: For more information or to book an interview with Filemobile CCO Steve Hulford, contact:

Chris Atchison, Shockwave Strategic Communications
chris@shockwavesc.com
416-616-8968

About Filemobile:
Filemobile Inc. is a New York and Toronto-based developer of interactive online software. The firm's user-generated content, social networking, video and online community-management products enable major brands, agencies, content producers, media companies and enterprise to power proven and flexible online experiences. Filemobile's proprietary Media Factory platform has been deployed by major corporations such as Fox News, Conde Nast, Disney, World Bank, Bell Media, CBC, Maxim Magazine, MolsonCoors, Pepsi, Rogers, Shaw Media and Sun Life Financial to improve client engagement, build stronger brand awareness and power an exponential growth in client reach. For more information, visit www.filemobile.com.

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