Premium Taste and Quality Through Tradition

CARLSBAD, CA, November 24, 2011 (Press-News.org) In a report in Food and Drink Digital Magazine, Rod Terry gives a description on the family traditions at Freybe and how they are a high player in the marketplace.

At Freybe, traditional family values meld with modern day thinking and production methods to provide premium quality products with a taste that delights consumers. Vice President of Sales and Marketing Rod Terry said the company wants to stay focused on our goal of providing the best tasting products for our consumers to enjoy, while adding value to our retail partners business.
"We are forward thinkers in terms of ingredients," Terry says. "We have removed MSG, Gluten and (where possible) lactose from our products for some time now. We always want to provide the Freybe consumer with superior quality and taste consistently."

Alongside providing perfect product, respecting the environment is very important to Freybe. The company is a part of Climate Smart- an organization that helps businesses reduce carbon emissions and their overall draw on environmental resources.

Since the business is always looking towards the future, of course their plans include expansion.

"One of our core key expansion plans is to develop more business in other geographical areas, like Eastern Canada and the US.," Terry says. "We want to selectively expand our distribution and partner with retailers that fit within the profile of this company."

Read the article here. http://www.foodanddrinkdigital.com/reports/Freybe

About Freybe

The Freybe family has been perfecting the art of fine food for over 165 years, passing down the tradition for six generations. Freybe demonstrates progressive improvement each year. To prove the quality and taste of Freybe meats, the organization has won numerous taste awards in Austria for being the best of the best.

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.