Ventana Research Finds Business Analytics in Telecommunications Progressively Advancing

SAN RAMON, CA, December 20, 2011 (Press-News.org) New benchmark research from Ventana Research finds that although telecommunications organizations are ahead of most other vertical industries in their use of analytics, many of these organizations still have opportunity for significant improvement.

With telecommunication business people under increasing pressure to operate more efficiently and make better decisions, it is important they comprehend the full potential of business analytics and how to best take advantage of them. This new benchmark research from Ventana Research, the leading business technology research firm, presents comprehensive, research-based information on telecommunication organizations' attitudes towards business analytics.

The research revealed that 39 percent of organizations indicated most of their data is stale or outdated, while nearly half (48 percent) said the data they use for analytics is only somewhat accurate. These two factors can contribute to low analytics confidence levels: the research shows that 41 percent of telecommunications business people are only somewhat confident or not confident in the quality of data being generated by their analytics, while 21 percent are very confident in it. Similarly, 47 percent of telecommunications organizations are not satisfied with the process currently used to create analytics, while 45 percent are satisfied with it.

"Our research continues to indicate that the prevalence of spreadsheet use is to blame for stale, inaccurate data as well as the dissatisfaction with the processes used to create analytics," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "Even though this research found telecommunications organizations are the most Innovative of any vertical industry, just 21 percent of all telecommunications organizations attain the highest Innovative level of maturity. This new research details how telecommunications organizations can mature and make improvements with the help of accurate, accessible, easy-to-use analytics."

This in-depth benchmark research on business analytics in telecommunications assessed the maturity and direction of organizations' efforts around the world. Ventana Research undertook this research to acquire real-world information about maturity, trends and best practices in how they use analytics and key indicators. It explores how they do this now, how they view their existing processes and tools, plans they have to change or improve them, and the benefit they hope to gain by doing so.

To view the webinar, visit: http://www.ventanaresearch.com/telcobawebinar

Those interested in learning more about this benchmark research can find additional information at http://ventanaresearch.com/Telcoba/. As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business. Ventana Research thanks those that participated in the benchmark and our media and association partners who helped make this vertical industry research a reality. Ventana Research provides guidance to organizations in business analytics through its Ventana OnDemand (http://www.ventanaresearch.com/ondemand) and with its assessment and educational services offerings. (http://www.ventanaresearch.com/services/).

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week's Business Exchange.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media: Copies of benchmark research report and interviews are available upon request.

Media Contact:
Bailey Donoghue
(925) 242-2412
marketing@ventanaresearch.com