Yellowfin launches new Business Intelligence application for the iPad

MELBOURNE, AUSTRALIA, September 23, 2010 (Press-News.org) Melbourne based global Business Intelligence (BI) vendor, Yellowfin, has launched its new iPad application that allows full access to its easy-to-use BI solution on the move.

BI software gathers, analysis and reports a range of data to help businesses identify trends and opportunities and support fundamental decision-making.

Yellowfin's iPad application means that users have the ability to run and access all of Yellowfin's real-time reporting and analytics capabilities from the iPad.

Yellowfin for the iPad also supports the iPad's native multi-touch interface and has been engineered to take full advantage of the iPad's large screen and functionality features.

"The ingenious aspect of this application is that the iPad uses existing Yellowfin report content, so there's no need to re-create content for the mobile platform, or repackage it for mobile distribution," said Yellowfin CEO, Glen Rabie.

"Customers gain the benefits of mobile BI immediately. But this is more than just mobile BI, it's true device independence."

Users can simply log into their existing Yellowfin account via a 3G or Wifi network via their iPad.

"You can access the latest data in the same way as you would from your PC, email and comment on reports, filter results, drill down and through data with the flexibility to make business decisions wherever, and whenever you need to," said Rabie.

Yellowfin's 100 per cent Web-based service also means that no data is stored on the mobile device. Combined with their mobile BI password protection system, security from unauthorized access to business data is assured, even if the device is lost or stolen.

The mobile BI market segment is just emerging, but with the proliferation of handheld mobile devices, access to BI functionality from the pockets of employees will soon become the norm.

Yellowfin is a global Business Intelligence (BI) software vendor headquartered and developed in Melbourne, Australia. BI refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Officer on +61 03 9090 0454, 0431 835 658 or lachlan.james@yellowfin.bi

For regular updates and news follow Yellowfin on twitter (@YellowfinBI) or subscribe to our free e-newsletter. http://www.yellowfinbi.com